|ESPN.com: College Basketball Nation||[Print without images]|
The Big East basketball schools like Providence, Georgetown, St. John's, and Villanova, will never be better off, financially, on their own. Despite what is often claimed, those schools, were they to form their own conference and leave their association with the football-playing Big East schools, would get only a fraction of the television money on their own compared to what they get by being in a conference with football playing members. Even ones that aren't all that successful at basketball. [...]
The current contract already pays the basketball playing members more than the new Atlantic 10 deal. The new one, to likely be finalized over the next few months with a similar structure where games are shown on multiple networks, will surely do so as well. It will do so primarily because it will be attached to a substantially larger football contract. Hopefully this will finally put to bed that idea that the basketball schools would gain anything by going it alone. They won't.