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"It's something always on our radar," O'Brien said. "I actually used to work on [NCAA Basketball] a number of years ago, so it's something personally I'm quite passionate about. I think there's a great fan base for it. ... "We're in the college football business - we've been in the college basketball business in the past - who knows. I mean, at this point, though, it's kind of hard to say."So you're telling me there's a chance. Actually, no. There's no chance.