Usually, when athletes or coaches build iPhone applications, they do so as a way of embedding a tiny subject-specific news hub in your smartphone. It's everything there is to know about, say, Chad Ochocinco, without having to go to a third-party sports news application or, heaven forbid, a browser window. Avatars typically have nothing to do with it. So what on Earth was Coach K doing with his name on this application? It had to be unlicensed. Or maybe it was fake. Something seemed weird here.