At a time when Mountain West rival New Mexico has declared war on Twitter, Colorado State's Tim Miles has emerged as the coach who is out to save it.
Miles is anything but boring on Twitter. His tweets have appeared during halftime, he yfrogged a photo of his signed contract extension in advance of the school's official announcement in May, and he's even joked about New Mexico coach Steve Alford's ban on Twitter.
Now the Rams have put out a series of commercials to promote not only ticket sales, but sell Miles' humorous personality on Twitter.
In one commercial, Miles reads a fan's tweet about a cat in a tree and saves the day by bringing along 7-foot center Trevor Williams for help. In another, Miles helps assists a fan having trouble removing the Colorado State green paint from the previous night's game.
And finally, there's Miles in the locker room critiquing his players' attempts at tweeting and exhorting them to do better.
Of course, Miles takes his job seriously as the Colorado State coach. The Rams won 19 games last season, and their fourth-place finish in the Mountain West earned them large home crowds and a trip to the NIT.
CSU lost its top two scorers, but does return a talented junior class that includes top returning scorer Wes Eikmeier and Dorian Green, who is praised for his tweeting in one of the commercials. Now Miles, who is in his fifth season, will look to take the Rams to their third straight postseason tournament after years of frustration.
He'll do it with a smile. And as a coach who doesn't take himself too seriously, he'll tweet all about it, too.