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Monday, February 3, 2014
Could Cowboys open up in Seattle?

By Todd Archer

IRVING, Texas -- After the Dallas Cowboys’ season ended, I wondered aloud whether they would open the 2014 season at Seattle should the Seahawks win the Super Bowl.

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ESPN’s Adam Schefter mentioned the Cowboys as a possibility for the Sept. 4 season opener at Century Link Field against the Seahawks. So did Peter King of TheMMQB and Sports Illustrated.

Seattle has a pretty stacked home schedule that the NFL can pick from. Would they want a Super Bowl XLVIII rematch against the Denver Broncos? Would they want a rematch of the NFC Championship Game against the San Francisco 49ers, which is turning into one of the best rivalries in the league? The Green Bay Packers could be an option too.

Why the Cowboys?

Ratings, silly.

Despite their 8-8, 8-8 and 8-8 finishes, the Cowboys are a national draw. Sometimes it’s because people actually like the team. Other times it’s to see just what way they could possibly lose. That’s what makes Jerry Jones such a marketing genius.

The Cowboys opened the 2012 season by beating the defending Super Bowl champion New York Giants at MetLife Stadium. The ratings were terrific.

One of the reasons why I think the Cowboys could open the season in Seattle is their travel schedule. They are locked in to play the Jacksonville Jaguars at London’s Wembley Stadium on Nov. 9. They have longer road trips for NFC East games to New Jersey and Philadelphia, and the NFL backloads division games for December.

Playing Seattle early in the season would help balance out the travel miles.

The NFL announces its opening week games at the spring owners’ meetings in March.