Dallas Colleges: College Sports Business
David Ablauf, associate director of media and public relations for Michigan, says there were a number of reasons for last year’s increase. Having one additional home game accounted for about $6 million in additional revenue. Also, ticket packs were sold for the first time, and Michigan had its first night game at Michigan Stadium. During that game, the team wore throwback uniforms, which, combined with the unique bowl uniforms they wore in the Sugar Bowl, resulted in higher licensing royalties when fans purchased the new looks.
Perhaps most glaringly absent from the top 10 most profitable programs is Penn State, which held the second spot just a year ago and third the previous year. After a tumultuous year off the field, Penn State fell to 11th place with $66.2 million in revenue, a $6.5 million reduction. However, it’s important to note that Penn State hosted an additional home game in 2010. Based on data provided to the NCAA, Penn State averaged $4.5 million in ticket revenue per home game in 2010, which could explain a large portion of the revenue decrease last year.
Even with the reduction, Penn State posted the eighth-highest revenue for football last year.
Revenue among FBS football programs ranged from a high of $103.8 million at Texas to a low of $3.6 million at the University of Louisiana at Monroe. The average FBS football program brought in $25 million, with a median of $19.9 million.
It should come as no surprise that the top revenue producers also led the FBS in average attendance in 2011. The top 10 programs in attendance also fell within the top 25 in revenue.
The largest revenue producer in a non-automatic BCS-qualifying conference was TCU, which joined an automatic-qualifying conference this season. Independents Notre Dame and BYU both finished above the median, No. 7 and No. 52.
Texas didn’t top every list. The highest expenses for a football program went to the University of Alabama, which has the nation’s highest-paid head coach, Nick Saban. For the 2011-12 season, Saban took home a $4.8 million paycheck. Total expenses for the football program ran to $36.9 million.
Ohio State, Auburn, Penn State and Oklahoma State rounded out the top five in terms of expenditures on football. The FBS average was $14.6 million, with a median of $14 million. TCU was again the highest-ranked program from a non-automatic qualifying conference, coming in sixth.
Every football team that played in a BCS bowl for the 2011-12 season fell within the top half of all FBS programs for football expenditures. Six of the 10 fell within the top 20.
103.3 FM ESPN PODCASTS
Play Podcast Part 2 of the articles on OSU's involvment in academic fraud was released. Some claim the expose is unfounded. Ian and Richard warn that there are two sides to all stories.
Play Podcast Fitzsimmons and Durrett discuss Mack Brown, Manny Diaz and all the latest with the Texas Longhorns.
Play Podcast Fitzsimmons and Durrett give you the latest on the Johnny Manziel story and Charles Barkley weighs in. You won't believe who the outspoken NBA Hall of Famer is disappointed in and what he thinks about the autograph allegations.
Play Podcast Kirk Herbstreit joins Fitzsimmons and Durrett for his weekly visit to preview the 2013 college football season.
Play Podcast Former TCU and current Bengals quarterback Andy Dalton joins Fitzsimmons and Durrett to discuss the expectations for the Bengals this season, give a prediction for the TCU-LSU game and talk about what it's like having the Hard Knocks cameras follow him.
Play Podcast Randy Galloway, Matt Mosley, and Mark Friedman react to Dez Bryant's comments regarding the NCAA's ongoing investigation of Texas A&M quarterback Johnny Manziel.
Play Podcast Richard Durrett, Ian Fitzsimmons and Glenn "Stretch" Smith react to Dez Bryant sounding off yesterday after practice about Johnny Manziel and the shadiness of the NCAA.
Play Podcast Former NCAA investigator and Big 12 commissioner Dan Beebe joins Fitzsimmons and Durrett to weigh in on the Johnny Manziel drama and give some insight as to what goes on during an NCAA investigation.