The Heart of Dallas Bowl will be played Friday, Dec. 26, at the Cotton Bowl on the grounds of Fair Park, game officials announced Thursday. The fifth installment of the game will feature teams from Conference USA and the Big Ten and will kick off at noon.
The 2014 Heart of Dallas Bowl will be aired on ESPN.
“The opportunity to play on a Friday during a traditional holiday period is fantastic for our game and our fans,” Heart of Dallas Bowl executive director Brant Ringler said in a release. “We look forward to working with both of our conference participants along with the staff at the Cotton Bowl on raising the profile of our event locally and nationally by moving to an ESPN window.”