Everything's bigger in (Austin) Texas. Especially football budgets.
The Longhorns topped the list with a value of $129 million, producing $96 million in revenue and $71 million in total profit, far ahead of its nearest competitors.
The program's value is $17 million more than No. 2, Notre Dame. Its produced $19 million more in revenue than Alabama, second in that category. It produced $18 million more in total profit than No. 2 Georgia.
The Big 12 had three teams in the top 20. Oklahoma checked in at No. 10 and Texas A&M was No. 17.
The Sooners were valued at $87 million, produced $59 million in revenue and made $36 million in profit.
The Aggies were valued at $63 million, produced $45 million in revenue and made $30 million in profit.
Forbes also studied the game's best teams for the money, and Kansas State checked in at No. 1 this year. Its expenses were just $11 million, which cashed out at $1,086,705 per victory, the best mark of any team in the country.
Oklahoma State checked in at No. 3, at $1,253,388 per win. Its expenses were $14 million.
Baylor was No. 8, at $1,619,672 per win. Its expenses were $15 million.