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The Memorial Student Center at Texas A&M is quite a place. It's a testament to the nothing-is-too-good-for-our-kids philosophy of college architecture -- glass, stone and steel, with luxurious sitting rooms and restaurants and whatever else you might need to escape the infernal College Station heat.
There's a little social commentary going on inside the official student bookstore, too. It's evident from the moment you walk through the door that one sport -- and one young man -- runs the show. The most prominent clothing items are "No Heisman without the MAN" T-shirts and "Heisman Football" T-shirts and No. 2 jerseys and No. 2 T-shirts and No. 2 baseball caps. It's all very careful: no direct reference to Johnny Manziel and no mention of "Johnny Football," the nickname Manziel has attempted to protect -- and eventually monetize -- through copyright.