Colleges: Bill Powers
Dodds built a financial empire at Texas

What they did not talk much about was all the money.
Sure, it’s understandable. Dodds and Powers didn’t need to spend any time bragging, not when this day was meant to celebrate all that Dodds has meant to the Texas athletic department.
You can’t say, though, that a price can’t be put on his legacy. The man built a financial empire at Texas, one that will support athletics at Texas long after he’s gone.
Dodds has been on the job 32 years. When he took over in the fall of 1981, he said Texas’ athletics budget was $4 million. Today, he says, it’s closer to $170 million.
The 76-year-old will help advise Texas during the nationwide search for his successor. It’s a safe bet that he’ll be looking for someone with the kind of business savvy he’s brought to the position when eyeing the candidates to inherit his throne.
“There are a lot of people that can do the job,” Dodds said. “President Powers will find the right person to do the job. I'll be on that person's team.”
Dodds spurred more than $400 million in facility upgrades and has made Darrell K Royal-Texas Memorial Stadium the nation’s sixth-largest at a capacity of more than 100,000. He took over at a time when each UT program fundraised itself and created The Longhorn Foundation, which has 13,000 donors and has raised more than $400 million for athletic programs.
The brand he’s helped build keeps growing. Dodds struck the $300 million deal to create the Longhorn Network. For eight straight years, Texas has been the nation’s No. 1 college merchandising brand according to the Collegiate Licensing Company.
That’s just scratching the surface of what he’s built in three decades. Dodds was honored to learn that his friend Donnie Duncan was in attendance on Tuesday. The ex-Oklahoma athletic director regaled reporters with stories of all the work and meetings he and Dodds put in to create the Big 12 Conference.
“There is not another DeLoss Dodds out there who will fit Texas the way DeLoss does, but he’s been here 32 years,” Duncan said. “You can’t expect that. But someone will bring certain strengths. Someone will hit the right chord and someone will come here and do a great job.”
Few will be able to match his wit when it comes to negotiations, Duncan said. Dodds would sit quietly and fill legal pads with notes at times, but when it came time for business he was an astute fighter for the University of Texas. He wasn’t afraid to speak unpleasant truths and get exactly what he desired.
“The amazing thing to me is I would sit there and listen to him negotiate some of these contracts,” said David McWilliams, Texas’ former football coach. “And I would think, ‘Oh, he’s smarter than they are. They’re going to get their britches took off by him.’ He always had his information.”
But this wasn’t about selfish victories. Dodds and those who worked with him say his end goal in all matters was putting money back into the Longhorns programs and benefitting his student-athletes.
“When he speaks, everybody listens,” former Texas women’s basketball coach and women’s AD Jody Conradt said. “I think that’s definitely true of DeLoss. It’s his calmness, his ability to think through issues and, when he speaks, you know you’re going to get wise counsel. He brought that same quality to intercollegiate athletics.”
There’s no replacing a power broker like Dodds, but the fact he’ll have a strong say in his successor suggests the next Texas athletic director will be someone who commands his respect.
And that’s a powerful thing. Powers lauded the fact that Dodds has built trust with so many commissioners, athletic directors and coaches. He dedicated more than 30 years to building that cachet.
Good luck finding an athletic director who can match it. That’s the task Texas now faces, and its leaders are confident that even though there’s no replacing Dodds, the next AD is stepping into a remarkably fortunate situation.
“What you do is build on the foundation that they've made. You extend things. You don't replace them,” Powers said. “The good news for the person coming in is they are inheriting a wonderful edifice that DeLoss has built over the last three decades. That actually will be a blessing for the new person coming in.
“I have no doubt that this will be a very highly sought-after job, and that we will get a great men's athletic director.”
Next AD has Texas-sized shoes to fill
Dodds will formally announce Tuesday his plan to leave the job he has held for 32 years and step down as AD at the end of August, 2014. The search for his replacement is already underway and could end as early as Dec. 1.

Dodds is a powerful man with a legacy to match. He made the Longhorns the financial behemoth it has become today and oversaw one of the greatest periods of athletic success in school history. Whoever is deemed fit to take his place has Texas-sized shoes to fill.
By setting these plans in motion nearly a year in advance, he’s providing UT more than enough time to make a smooth transition. That Dodds will stick around as a consultant should help, too. This is a major move and one that must be handled carefully.
Just imagine the résumés that will wind up on UT President Bill Powers’ desk during the search process. He’ll eventually pick from an elite group of candidates, and there’s no doubt he’ll be seeking a leader with the kind of big-picture thinking, sharp judgment and business savvy that Dodds displayed during his long tenure.
In its report breaking Monday’s news, the Austin American-Statesman said West Virginia athletic director Oliver Luck is one candidate to keep an eye on. Notre Dame AD Jack Swarbrick’s name has come up plenty in recent weeks, and more major players will in the next few weeks.
The successor could face a critical dilemma whenever he or she is finally chosen. What will be done about the coaches of three of Texas’ most important programs?
Mack Brown knows he has to win and win big this year, and a 2-2 start didn’t make life any easier. The Texas football coach has long said he has a tremendous relationship with Dodds and Powers, who have backed him throughout a trying month for Longhorn football.
“I’ve got the two best bosses in the world,” Brown said days after Texas’ loss to BYU. “They get it. They understand. I have great conversations with them. They put me in a position to run it, they want me to do it, and I’m responsible for it. That’s what I’ve got to do. DeLoss has been around a long time. I don’t have knee-jerk bosses. They get it.”
Well, one of those bosses is now leaving. Who knows how much success in 2013 will be enough to impress the next boss, or whether Brown’s sub-.600 record since 2009 will simply be too much to overcome.
Will the next AD be prepared to clean house? He or she could face similar big-picture decisions with Longhorns men’s basketball and baseball.
The legendary Augie Garrido hasn’t taken UT to a College World Series in two years and didn’t make the Big 12 tournament in 2013. Rick Barnes hasn’t advanced past the second round of the NCAA tournament since 2008 and didn’t make the field last season.
These are worst-case scenarios, to be sure, but not unrealistic ones. The candidates for Texas’ athletic director job will be well aware of these potential first-year decisions.
There are many other reasons why Texas must find the right person for the job. The truth is, there’s really no replacing Dodds. This day had to come eventually, though, and evidently the countdown to that day begins Tuesday.
Texas, OU presidents authorized to act
The moves clear the way for the Sooners and Longhorns to apply formally to the Pac-12, with whom they have been undergoing discussions in recent days on how to make the schools' addition to the conference work.
On Sunday, those talks were still a long way from the point at which Pac-12 leadership would be comfortable recommending the move to the league's presidents, a source told ESPN.com's Andy Katz. The proposed expansion would include fellow Big 12 schools Oklahoma State and Texas Tech.
Nothing's official yet, of course, but Texas A&M made this same decision on August 15 before formally withdrawing from the Big 12 on August 31.
Texas's president is Bill Powers. Oklahoma's president is David Boren.
The steps are in place for Oklahoma and Texas to follow the Aggies out the Big 12 door, but like Texas A&M, this is just one important step among many before either school joins a new conference.
He said he has no evidence at the moment that the Big 12 schools (primarily Nebraska and Missouri) are ready or willing to commit to stay, but that Big 12 commissioner Dan Beebe, as well as Texas president Bill Powers are working to promote solidarity to save the league.
Starr basically reiterated comments he penned in an opinion piece in Monday's Waco Herald-Tribune when he briefly entertained questions from the media Monday afternoon regarding the swirling conference realignment scenarios that threaten to destroy the Big 12.
"We recognize that the current situation is very fluid, but we are working toward what we firmly believe, that the Big 12 should stick together, that the Lone Star state schools should stick together," Starr said. "We think that is what is in the best interest not only to Baylor, but the entire state of Texas and certainly our own community right here in Waco."
Starr said he believes the Big 12 as currently constituted is doing "extremely well" financially, but is in position to reap larger television revenue in the future to make it more competitive with other major conferences such as the Big Ten and the SEC.
While Starr pounded on the theme of keeping the Big 12 together, it was apparent the larger and more important picture for the Bears is not to be left out of a possible future mega-conference. Several times Starr hit on the economic benefit high-visibility athletics played in the Big 12 brings to Waco and Central Texas.
"Obviously, exposure through television and other media helps promote Baylor University, but it promotes every single university in the conference, obviously strengthening the national reputiation of all of the members of the conference," Starr said. "But, in particular for the state of Texas, the strong associations and rivalries between the University of Texas, Texas A&M, Texas Tech and Baylor University, in a very practical sense, is income, is jobs, it helps all of us."
Starr was asked, in the event the Big 12 splits, if Baylor have enough political muscle in the state house to push Baylor along with the other Texas schools. Originally, Colorado and not Baylor was reported to be among Texas, Texas A&M, Texas Tech, Oklahoma and Oklahoma State that would receive an invite from the Pac-10.
"That all remains to be seen. I'm not going to speculate," Starr said. "What I do know is members of our board of regents are out there working tirelessly to make Baylor’s case known that there are these great traditions and rivalries among the Texas schools. But, our energies are devoted entirely to keeping the big 12 together."
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