ESPN World Fame 100: Tony Romo at No. 70

We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.

IT'S GOOD TO BE: The quarterback of the Dallas Cowboys, right? I mean, come on. People can bang on Tony Romo all they want for failure to win big games. But he's still the quarterback of the Dallas Cowboys -- a job about which any football-loving boy born in 1980 must have dreamed at least once during the early 1990s. Romo's pulling down a cool $18 million a year and rolls into 2016 with a freshly repaired collarbone to play behind the best offensive line in the league. Sure, he wishes he'd played in at least one Super Bowl, but things aren't so bad in the grand scheme there.