- Todd Archer, ESPN Staff Writer
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OXNARD, Calif. – The Cowboys are marketing geniuses.
They can market everything from a football team that has won one playoff game in 17 years to a bag of charcoal. It’s a wonder why they had not gotten around to including a Nerf football for the special team walkthroughs until now.
At the special teams walkthroughs, the Cowboys’ longsnappers work with a yellow Nerf football.
“Well, we’re not supposed to have a football during the walkthroughs,” L.P. Ladouceur said.
The Nerf football allows the longsnappers to simulate their work without a real Wilson leather football. Before the summer, Ladouceur would fake a snap but not be able to work on his blocks.
“I just held the ball,” Ladouceur said. “Now I can get my block because it’s squishy.”
Special teams coach Rich Bisaccia was the brainchild behind the Nerf ball, according to Ladouceur.
“I think it’s all they had at Toys R Us,” Ladouceur joked.
OXNARD, Calif. – The Cowboys are marketing geniuses.They can market everything from a football team that has won one playoff game in 17 years to a bag of charcoal.