- Todd Archer, ESPN Staff Writer
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IRVING, Texas -- The Dallas Cowboys have not won a Super Bowl since 1995. They have only two playoff wins since beating Pittsburgh in Super Bowl XXX.
Criticism of the work by owner and general manager Jerry Jones has been rampant for years, but Cowboys executive vice president Stephen Jones believes all of the talk motivates his father.
“Obviously we feel like we have a great organization in the Cowboys but we can always be better,” Stephen Jones said. “We look for ways to be better. We do that both on the field and off the field. We’re convinced we’ve got the 'secret sauce' to put this thing back together again and win championships.”
The Cowboys won three Super Bowls in the first seven years of Jones’ tenure but have hit the franchise’s longest championship drought.
Optimism is high with 32 teams across the NFL at this time of the year, but Jones believes the Cowboys are ready to turn a corner after finishing 8-8 the past two seasons. The Cowboys have not made the playoffs since 2009.
The biggest changes of the offseason came on the coaching staff with Monte Kiffin brought in to run the 4-3 after Rob Ryan’s dismissal and Jason Garrett’s decision to no longer call plays on offense, which has been handed over to Bill Callahan.
The team has made a few personnel changes, but not in a big-name way.
“Our commitment when we started was no more 8-8s,” Jones said. “I think we’ve got good personnel. I think we’ve got a great staff. I think we can do that. We need to stay healthy. We need to stay focused. We need to get better every day. And I think we’ll be better than 8-8.”