Jones doesn't realize it's more than a show

December, 18, 2013
12/18/13
12:30
PM ET
IRVING, Texas -- The biggest problem the Dallas Cowboys have was announced by owner and general manager Jerry Jones on his radio show Tuesday morning on 105.3 The Fan in Dallas.

Asked if he worried about the Cowboys fans becoming apathetic, Jones quickly said no.

[+] EnlargeJerry Jones
AP Photo/James D. SmithJerry Jones' inability to focus on the bottom line as a general manager has proved disheartening for Cowboys fans.
"Not with games like the other day," Jones said. "That's a show, if you want to look at it that way. That's not what we're there to do. We're there to win the ballgame and go forward and win the next ballgame. There's no orchestrating that the other day."

There was an announced crowd of 91,054 Sunday at AT&T Stadium. Let's just guess that 15,000 fans were there to root on the Green Bay Packers. Maybe more, maybe less. Let's say another 15,000 were just there to be at the stadium or had no rooting interest.

This is all subjective guess work, but let's say there were 60,000 Cowboys fans in attendance.

How many of those fans left the game and on the walk to their car said, "Wow, what a great show?"

Another guess, but I'm going with zero. They were crushed. They were hurt. They were disillusioned. Again. Would you care if your team won 2-0? Sure it would be boring, but your team would make the playoffs and maybe compete for a championship with a defense like that.

I'm being facetious, of course, but the name of the game is winning. General managers are measured by wins. Well, almost every general manager in the NFL not named Jones. Owners are measured by dollar signs. And that's where Jones leads the NFL.

Jones' comment the other day is a sign that he cannot or will not differentiate between his two jobs. As the owner, he's raking in the cash form those Cowboy-ritas and cotton candy and all those T-shirts. Those calling for boycotts of all things Jones and all things Cowboys, there is not enough of you. And while that money Jones makes from you is still green, the pile is not as deep as the television revenue he collects every year from the NFL's broadcast partners.

And we know the broadcast partners love the Cowboys. They would love them if they won, sure. But they really love them when they produce moments like last week. That drives the train. And is there a doubt the finale against the Philadelphia Eagles would be moved to NBC's "Sunday Night Football?" Maybe they would pick Chicago Bears-Green Bay Packers. Maybe.

But they wouldn't get the show that Jones craves the most.

It has to be disheartening to be a Cowboys fan. How do you trust Jones? How can you trust the coaches and players? This is supposed to be a joyous time of year, but their team just crushes them when it matters most.

But to Jones, it's a good show.

Todd Archer

ESPN Dallas Cowboys reporter

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