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Wednesday, June 15, 2011
Can Jerry Jones learn from Mark Cuban?

By Todd Archer



IRVING, Texas -- Mark Cuban was praised during the Mavericks’ run to the NBA Championship for being quiet and it got me to thinking: Should Jerry Jones do the same whenever the Cowboys get back to playing games?

Rick Carlisle and Dirk Nowitzki were able to somewhat coax Cuban into a cone of silence in the playoffs. As they kept winning, Cuban did not want to mess with the karma. Plus, Cuban’s past comments suggest he would have said something to draw the ire of the league or an opponent and caused a distraction to his team.

Jones’ history does not suggest he would have had the league up in arms or upset an opponent with something he said. But his comments can cause a stir regarding his own team, whether real or perceived.

Maybe Jones should take at least a few paragraphs out of Cuban’s book when football returns.

Rare is the time that Jones does not hold court after a game in the locker room. Last year, Jones constantly defended Wade Phillips through the first half of the season and answered questions about the coach’s job security. And when Jones did not speak, that became a story, too.

There is a big difference between the roles Cuban and Jones play in their organizations. Cuban writes the checks but he has Donnie Nelson handling the basketball decisions. Jones is the general manager with final say, so he might feel it necessary to answer the football questions.

Because of Jones’ availability and personality, the head coach can be put in an awkward spot. Too often Phillips would not stand up to Jones, saying, “Well, whatever Jerry says,” in a joking way that was perhaps too truthful. When Bill Parcells was coach, Jones had a difficult time being a little muted.

Like Carlisle, Jason Garrett will have to make sure his voice becomes the loudest. Jones has already talked about Garrett’s willingness to stand up for what he believes in.

At least subtly, Garrett might have to convince Jones to keep quiet at some point in 2011.