Thursday, February 6, 2014
More prime-time TV for Cowboys?
By Todd Archer
IRVING, Texas – Could the NFL's new partnership with CBS on a Thursday prime-time package in 2014 affect the Dallas Cowboys?
The Cowboys are a ratings bonanza whether they play on the moon or in a parking lot (Jason Garrett humor, sorry) and no matter what day of the week they play. NBC loves to have the Cowboys on Sunday night. Dallas had four games with Al Michaels and Cris Collinsworth in the booth in 2013. ESPN’s "Monday Night Football" also loves the Cowboys. Dallas has made 75 appearances on "Monday Night Football."
I would be surprised if the Cowboys play a prime-time game on a Thursday on CBS simply because of their Thanksgiving Day game. In 2007, the Cowboys played on back-to-back Thursdays -- their Thanksgiving win against the New York Jets and a win over Brett Favre and the Green Bay Packers.
But I could see the Cowboys getting some extra play in Week 16, when the NFL Network has a Saturday doubleheader. The Cowboys appeared on NFL Network from 2006-11 on Saturday nights, going 4-2 in those contests.