Dallas Cowboys: AT&T Stadium

Quick look at Cowboys' 2015 schedule

July, 16, 2014
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IRVING, Texas -- The Dallas Cowboys have not played a down of their 2014 schedule, so maybe it is a little early to look at the 2015 schedule.

If you don’t want to know, then click away. If you do, here goes:

In addition to the New York Giants, Philadelphia Eagles and Washington Redskins, the Cowboys will welcome the Atlanta Falcons, Carolina Panthers, New England Patriots, New York Jets and an NFC West foe to AT&T Stadium in 2015.

The Cowboys non-division road games will be against the New Orleans Saints, Tampa Bay Buccaneers, Buffalo Bills, Miami Dolphins and an NFC North foe.

The NFC West and NFC North foes will be determined by finish in the division.

This will likely be Tom Brady's one and only appearance in Arlington. The last time he visited was in 2007 when the Cowboys played at Texas Stadium. The Cowboys have to play an AFC foe on Thanksgiving in 2015, so could that be Brady and the Patriots? They played the Jets on Thanksgiving in 2007, winning, 34-3.
IRVING, Texas -- AT&T Stadium is a money-making machine.

Nearly 105,000 packed the joint over the weekend for George Strait’s final concert. It was the most attended concert ever in North America.

Nearly 85,000 saw Mexico beat Ecuador recently in a friendly leading up to the World Cup. It was the largest soccer crowd not only in Arlington but the entire state.

The Dallas Cowboys will sell out every game in 2014, and the stadium will get its fair share of publicity.

But have the Jacksonville Jaguars opened up another future revenue stream for Jerry Jones and his $1.2 billion stadium?

The Jaguars are removing 9,500 seats from one of the end zones at EverBank Field and putting in a two-level party deck complete with pools and 16 cabanas. The cost is $12,500 per game for one of the four poolside cabanas on the first level that includes 50 tickets. The upper level offers 20-ticket packages without pool access that cost $3,000 per game.

Jones loves to talk about the party passes available for fans to stand and watch the digital boards, if not the live action. Could he scheme up some sort of cabana-like project on the end-zone platforms? If Jacksonville can get $12,500 per game, what could the Cowboys fetch?

Heck, Jones once mentioned he would like to host some swimming championships at the stadium. He wasn't joking. We think. But with his recent reversal on how difficult it wasn't (that was the draft-day story) or was (that's what he said the other day) to pass on Johnny Manziel, it’s hard to know what’s true and what's not these days.

Often times the Cowboys have said the stadium was built with the future in mind. They have room to grow all over the place.

Indoor cabanas at AT&T Stadium? Why not?

AT&T Stadium takes center stage again

March, 31, 2014
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IRVING, Texas -- When Jerry Jones and the Dallas Cowboys brought about the idea of AT&T Stadium, they had visions of it becoming the best stadium in the world where all the big events will be played.

The $1.2 billion stadium has hosted a Super Bowl, an NBA All-Star Game, the Cotton Bowl, premium early season college football games, numerous concerts, soccer games and even a bowling event.

This week it hosts the Final Four.

The bid to set a Super Bowl attendance record fell short when some of the temporary seats were not finished, leading to a hectic scene that resulted in lawsuits.

There could be a Final Four attendance record this weekend when Florida, Wisconsin, Connecticut and Kentucky come to Arlington, Texas, with expected crowds between 80,000-85,000 for Saturday’s semifinals and the April 7 championship game.

Next year, AT&T Stadium will host the first College Football Playoff championship game.

Cowboys have to alter preseason schedule

February, 21, 2014
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INDIANAPOLIS -- With One Direction taking over AT&T Stadium on Aug. 24, the Dallas Cowboys will have to alter their preseason schedule.

Executive vice president Stephen Jones said the team is looking at playing their first or second preseason game at home even though the team will hold training camp in Oxnard, Calif.

With the team practicing in California, the Cowboys have preferred to play their first two preseason games on the West Coast and return home for the final two games. Because of the concert, the Cowboys will have to decide if they want to return to Oxnard after their first or second preseason game.

Coach Jason Garrett is a big fan of practicing in the cooler California temperatures because it allows for more work in better conditions than having to practice in the Texas heat in late July and early August.

The preseason schedule will be released next month during the NFL owners' meetings but the dates are not finalized until later in the offseason.
New York Giants co-owner, John Mara said Sunday he would like the New York/New Jersey region to host another Super Bowl.

Outside of overcrowded lines at a New Jersey subway station where several fans collapsed due to the crowded conditions, concerns leading up to the game about the weather, Seattle's blowout victory against Denver and pretty much everything else, it went well.

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The next available year for a city to host the big game is 2019.

But should the Dallas/Fort Worth area try to get in the mix again? The NFL decides which cities can bid for Super Bowls and the Dallas/Fort Worth area hasn't been given indications it should.

Glendale, Ariz., will host the Super Bowl next year with Santa Clara, Calif., and Houston getting the games after that. As far as 2018, New Orleans, Indianapolis and Minnesota are bidding for that year.

AT&T Stadium, then called Cowboys Stadium, hosted Super Bowl XLV between Pittsburgh and Green Bay. The Dallas/Fort Worth area was hit by a historic ice storm as Super Bowl week started and a snow blizzard two days before the game.

On game day it was sunny skies, but there was a seating problem in which more than 1,000 temporary seats weren't completed on time for the game. Several fans were forced to watch the game from standing room only areas or were seated elsewhere.

The Super Bowl in the Dallas/Fort Worth area was considered a financial success. According to the Dallas Morning News, spending from the Super Bowl reached between $200 and $250 million according to estimates by Planalytics, a business weather intelligence firm in Pennsylvania.

Accounting firm PricewaterhouseCoopers also noted direct spending could push it to $200 million.

Knowing the financial success it generated and how Cowboys owner Jerry Jones has a close relationship with NFL commissioner Roger Goodell, it might be time for Dallas/Fort Worth to get in the mix again.

What hurt Dallas/Fort Worth were the weather problems and how poorly the state officials handled the icy roads. The stadium seating, which led to a lawsuit, didn't make the league or the Cowboys look good regardless of who made mistakes surrounding it.

The apparent success of Sunday's game in an outside stadium on the East Coast will prompt other NFL owners to lobby for their cities, such as Philadelphia and maybe Landover, Md., to host the game.

AT&T Stadium is one of the best venues in the league if not all of sports in North America and it should be given another chance.

When is the big question.

Jason Garrett calling on the crowd

December, 26, 2013
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IRVING, Texas – As has been repeated over and over again this week, the Dallas Cowboys have lost their last two Week 17 appearances to the New York Giants and Washington Redskins with the NFC East title on the line.

What has not been repeated as much is the 2009 finale against the Philadelphia Eagles in which the winner claimed the division title and the right to host a wild-card game the following week. The Cowboys won the regular-season meeting 24-0 and the follow-up 34-14.

The crowds in those games were impressive. AT&T Stadium has hosted just the one playoff game but Sunday’s meeting against the Eagles is just like a playoff game, and coach Jason Garrett is already playing to the crowd.

“We’re going to need our fans on Sunday night to make a difference in this ballgame,” Garrett said. “Our players, our coaches, our football team and our organization, we’re awfully excited about this opportunity. We want our fans to be excited and show that excitement come Sunday night because they can make a difference in this ballgame.”

Kyle Orton, who will start at quarterback if Tony Romo cannot play, is glad the game will be at home because the crowd will largely be quiet when the Cowboys offense is on the field.

“Obviously this is a multiple front team, they bring a lot of pressure,” Orton said. “They’re a physical defense. They’re an attacking defense. Being able to be at home and not have to kind of deal with some of the road stuff for your first game is a benefit.”

Recapping the Dallas Cowboys' week

October, 5, 2013
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IRVING, Texas -- Maybe you’ve heard Peyton Manning is making his AT&T Stadium debut on Sunday.

If not, check out our recap of the week leading into Sunday’s game against the Dallas Cowboys and Denver Broncos.

Cowboys hope crowd pumps up volume

October, 4, 2013
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IRVING, Texas -- The Dallas Cowboys have had a difficult time establishing much of a homefield advantage at AT&T Stadium, but the first two home games this season have told a different story.

Romo
For the first time since the $1.2 billion stadium opened, the Cowboys won their first two home games of a season. They beat the New York Giants 36-31 in the season opener and the St. Louis Rams 31-7 in Week 3.

“I think the fans in the two games have been outstanding and we’re creating a very tough environment to play in,” quarterback Tony Romo said. “I think this week they can really affect this football game if they continue to do what they did in the last two games. I expect them to be at their best.”

Sunday’s game against the Denver Broncos represents a much more difficult problem because of Peyton Manning. The Broncos are leading the league with 44.8 points per game, and Manning has been nearly perfect.

The Cowboys pipe in crowd noise at practice every week, and this week it is so the defense can communicate with each other while Manning is on the field.

“Our crowd has done a great job in the first couple of games affecting the game very positively for us,” coach Jason Garrett said. “When teams come up on third down and the crowd is loud and the towels are going and people are into the game, that’s hard on the other quarterback. It’s hard on the other offense, so we’ve got to keep doing that. But … sometimes that affects your defensive communication, so we have to do a great job making sure we’re on the same page and communicating the right way in that same environment.”

NFL bag policy in effect Saturday

August, 23, 2013
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IRVING, Texas – If you are attending the Cowboys’ preseason game against Cincinnati Saturday at AT&T Stadium, the NFL’s new bag policy will be in effect.

Fans are prohibited from bringing in backpacks or purses, however, small clutch purses/bags not to exceed 5.5 inches by 8 inches will be allowed. One-gallon resealable storage bags and Clear plastic, vinyl or PVC totes that do not exceed 12 inch by 6 inch by 12 inch are also permitted.

Seat cushions, camera bags and coolers are also prohibited.

Cowboys to practice at AT&T Stadium

August, 21, 2013
8/21/13
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IRVING, Texas – The Cowboys will hold their annual Blue and Silver Debut practice at AT&T Stadium on Thursday from 5:30-7:30 p.m.

Admission to practice is free, but it is $10 to park. The parking lots open at 4 p.m. and gates to the stadium open at 4:30.

For the rookies and new players, it will be their first on-field work at AT&T Stadium. A number of alumni will be on hand for the practice and will meet with the current players after the workout.

Cowboys have plan to beat Texas heat

August, 16, 2013
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OXNARD, Calif. -- When the Dallas Cowboys return to practice at Valley Ranch next week, they will attempt to beat the heat by practicing at 8:15 a.m.

PODCAST
ESPN NFL Insider Ed Werder joins Fitzsimmons and Durrett for his weekly segment to discuss the latest on Tom Brady's injury and Cowboys training camp in Oxnard.

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Temperatures rarely reached 75 degrees during the team's 25-day stay in Oxnard, Calif., allowing the Cowboys to get plenty of work done without having to worry about weather.

“We should be off the field by 10:30 (a.m.) and that should make it 8-10 degrees cooler than practicing later in the day,” coach Jason Garrett said. “We just think that’s a good thing. That’s the advantages of being out here. It’s going to be hot enough in Texas. We’ve got to get acclimated to that. That’s where we’re going to have practice once the season starts. For the next week or so we might continue to practice in the morning and see how that goes over. The contents, the meetings, the walkthroughs -- that stuff will happen afterward. Hopefully it’ll be a schedule that works for us.”

Since the opening of AT&T Stadium, the Cowboys have not played a day game in the first two months of the season with the roof and/or doors open, so playing in the heat is not much of a factor for home games. Their hottest away game in the first two months of this season figures to be Sept. 29 at San Diego.

Garrett said the morning practices would be difficult to continue in the regular season because of the amount of time it takes to install a game plan on Wednesday mornings.

An early look at Cowboys' 2014 foes

August, 4, 2013
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CANTON, Ohio – The Cowboys begin their 2013 schedule in tonight’s Pro Football Hall of Fame Game against Miami, but is it too soon to look at the 2014 schedule?

No.

Here are the Cowboys’ opponents next year:

In addition to their NFC East rivals, the Cowboys will play Arizona, San Francisco, Houston, Indianapolis and an NFC South team depending on where they place in the division at AT&T Stadium.

On the road they will face St. Louis, Seattle, Jacksonville, Tennessee and an NFC North team.

The Texans’ visit will be their first to Arlington since the stadium opened and possibly mean the return of Jason Garrett’s predecessor, Wade Phillips, who is Houston’s defensive coordinator.

Mail call! Are injuries bugging you?

July, 26, 2013
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Well, that was a pretty eventful first week of training camp for the Dallas Cowboys.

PODCAST
Dez Bryant has been the star of Cowboys training camp and Michael Irvin weighed in on the new No. 88 with Tim MacMahon.

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They've lost one player (Tyrone Crawford) for the season, have been bitten by a very aggressive injury bug (too many players to name), have some players pondering their future (Miles Austin) while others try to live up to expectations (Dez Bryant). Oh, and there's the rebranding of the Cowboys' home in Arlington to AT&T Stadium.

So, as the Cowboys steamroll toward the Hall of Fame Game, we want to know what's on your mind.

We're asking you guys to weigh in. What concerns you? What about the team do you like? What are your expectations?

You can let us know by hitting up the mailbag today. Calvin Watkins will answer your questions on this blog Sunday so get them in quickly.

What's in a name? Ask Jerry Jones

July, 25, 2013
7/25/13
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OXNARD, Calif. -- For the first time in franchise history, the Dallas Cowboys have chosen cash over cachet, and it's hard to blame them.

As their $1.2 billion home begins its fifth football season, it will now be known as AT&T Stadium, and no longer Cowboys Stadium, as part of a deal with the telecommunications company.

PODCAST
Tim MacMahon joins Richard Durrett and Landry Locker from Oxnard, Calif., to discuss the latest news from Cowboys training camp.

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Whatever AT&T has paid the Cowboys for the naming rights, it will be significant and obviously a lot better than the $0 they received in the stadium's first four years.

But when you said Cowboys Stadium, people knew what it was, if not necessarily where it was. With AT&T Stadium, will everybody immediately know what and where it is? Maybe.

Think about the most famous stadiums or arenas across the country. Yankee Stadium doesn't have a naming-rights deal. Fenway Park, Lambeau Field, Soldier Field and the Rose Bowl are iconic and without naming-rights deals.

Do people know the difference between the American Airlines Center and AmericanAirlines Arena?

From 1960 to 1971, the Cowboys called the Cotton Bowl home. Early in the 1971 season, they moved to Texas Stadium in Irving, where they remained until 2008.

They have called Cowboys Stadium in Arlington home since 2009.

Already the most-valued NFL franchise and the fifth-highest-valued franchise in the world, according to Forbes Magazine, maybe this deal will push the Cowboys ($2.1 billion) back into the top three ahead of the New York Yankees ($2.3 billion) and FC Barcelona ($2.6 billion).

This isn't to blame owner and general manager Jerry Jones for doing what he's doing. He's the NFL's best marketer, and it had to pain him to not have a naming-rights deal for so long. The economy was terrible when the stadium opened but has gotten better. He put a lot of his own money into the stadium and has a debt that he has to pay off -- and he is supposedly close to paying it all off if he wants to do so.

Some of the in-fighting among NFL owners over the years has been about teams' inability to sell. Legend has it that Jones famously told Cincinnati owner Mike Brown to come up with a naming-rights deal for his stadium if he wanted more money. The Bengals' home is known as Paul Brown Stadium, named after the franchise's founder.

There was some irony when Jones could not sell the name for the price he wanted, putting him in the same company with Brown.

So now Jones and AT&T have come up with an agreement.

But will you call it AT&T Stadium? Or has Cowboys Stadium earned its way into the lexicon?

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