Press release from Friday afternoon:
The Salesmanship Club of Dallas, the PGA Tour and AT&T announced today that AT&T has agreed to become the new title sponsor of the Byron Nelson Championship in 2015.
”This is an exciting day in the history of the Byron Nelson Championship and our charity, Salesmanship Club Youth and Family Centers,” said Charley Spradley, president of the Salesmanship Club. “With AT&T assuming the title sponsorship of our major fundraising event starting in 2015, we are taking steps to secure the future of the Byron Nelson Championship that funds our innovative services for at risk and troubled children.
“Since AT&T moved their global headquarters to Dallas, they have proven to be exemplary corporate citizens in our community through their support of the AT&T Cotton Bowl Classic and the AT&T Performing Arts Center,” Spradley said. “This announcement is further proof of the commitment they have made to our community.”
“AT&T is excited to be the sponsor of the 2015 and 2016 Byron Nelson Championship,” said Ron Spears, AT&T senior executive vice president. “We hope the tournament will be the AT&T Byron Nelson Championship for many years into the future.”
AT&T will assume the title sponsorship when the current contract with HP expires after the 2014 tournament. HP has been the title sponsor since 2003.