When the Mavs traded for Lamar Odom, Cuban gave his blessing to filming the show at the AAC, including inside the locker room.
Now that Cuban has sent Odom home for the season, he said Tuesday night that the reality show with wife Khloe Kardashian wasn't a distraction to the team, but that it quite possibly was to the sulking forward.
"To our guys? No," Cuban said. "To him? Possibly. I do think that if you know you're on camera all the time, you know you're on camera all the time."
Cuban added a bit more meaning to that statement.
"It means you pay attention to how you're going to look on camera," Cuban said.
When the cameras were rolling on a few occasions in the locker room, Odom's demeanor never changed much from the emotionless expression Cuban said Odom wore during halftime of the Memphis game, when this entire episode came to a head.