If you're watching the Champions League Final, you probably just saw a new commercial featuring Brek Shea for the adidas micoach SPEED_CELL. Here is it in all it's glory if you would like to watch it again.
Brek Shea of FC Dallas, Javier Morales of Real Salt Lake, Teal Bunbury of Sporting KC and Darlington Nagbe of the Portland Timbers are all in the ad. The adidas micoach SPEED_CELL captures 360-degree movement and measures performance metrics during practice or gameplay. The chip’s unique on-board memory stores up to seven hours of data, wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter.