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Thursday, September 29, 2011
MLS going pink to help fight breast cancer

By Buzz Carrick

Like the NFL and other major sports, Major League Soccer is now going pink in the fight against breast cancer.

MLS is starting a breast cancer awareness campaign as part of Soccer Kicks Cancer, a three-month campaign focused on raising awareness and funds for cancer research and treatment and providing strength and hope in the fight against cancer affecting men, women and children. All 18 MLS clubs will conduct one night of local activation to raise awareness and funds for the cause throughout the month of October.

In collaboration with MLS partners adidas and Gatorade, matches will be played with a commemorative pink adidas Jabulani match ball and players will use pink sideline towels provided by Gatorade. MLS corporate and broadcast partners will also support the campaign with field board recognition during select matches.  MLS players and referees will wear a special pink MLS W.O.R.K.S. ribbon patch on their jerseys, pink adidas sweat bands, pink shoelaces and several goalkeepers will use pink gloves to further support the cause.

Game-worn autographed jerseys and the special-edition pink match balls will be available for auction at www.MLSsoccer.com/works beginning October 7 as part of the League’s effort to raise funds for breast cancer research and treatment.

Limited edition Breast Cancer Awareness adidas products including scarves, sweat bands, hats, t-shirts and replica balls will be available for purchase at select retailers throughout North America, including MLS stadium shops and MLSGear.com. A portion of the proceeds from these sales and proceeds from the online auction will benefit Susan G. Komen for the Cure®.

MLS clubs will conduct additional fundraising efforts in their communities, including in-stadium auctions and donating a portion of ticket sales proceeds, and/or hold recognition ceremonies for local survivors during the following home matches:  FC Dallas, October 15