Friday, October 15, 2010
Modano's return helps Stars score on TV
By Mark Stepneski
The Dallas Stars not only won on the ice Thursday night, they scored a victory of sorts in the TV ratings as well. Mike Modano's return helped propel the team to its highest TV ratings on FOX Sports Southwest in more than six years. Here's the release sent out by FS SW this afternoon:
Mike Modano’s return to Dallas Thursday night produced the highest-rated Dallas Stars telecast on FOX Sports Southwest in over six years, according to Nielsen Media Research. The game against Modano’s new Detroit Red Wings team averaged a 1.7 Nielsen household rating in Dallas-Fort Worth, the best mark for a regular-season Stars telecast on FOX Sports Southwest since a 2.4 on April 2, 2004 against the Minnesota Wild.
An average of 44,630 homes in Dallas-Fort Worth tuned in to watch the former Stars standout play his first game in Dallas wearing a visitor’s sweater. The game was the night’s No. 1-rated cable TV program in Dallas-Fort Worth, beating ESPN’s West Virginia-South Florida college football telecast that averaged a 1.6 rating.