Oscar De La Hoya lost his mother, Cecilia, to breast cancer not long before he won the Olympic gold medal in 1992 in her memory.
His run to Olympic gold to fulfill her dream was a big part of De La Hoya's story and helped him connect to so many boxing fans.
For years, De La Hoya has supported breast cancer research and even financed the Cecilia Gonzalez De La Hoya Cancer Center at White Memorial Hospital in Los Angeles.
Bernard Hopkins, partner in De La Hoya's Golden Boy Promotions, also lost his mother, Shirley, to the disease.
To raise breast cancer awareness in October -- which is Breast Cancer Awareness Month -- Golden Boy Promotions created a new logo which will be used throughout the month to let the world know that one of the biggest fights going on right now is against the disease.
"There is no more important fight for me than doing what I can to increase breast cancer awareness and knocking out this horrible disease," De La Hoya said. "All month, our logo will be pink as a reminder of this ongoing fight. I encourage all boxing fans to do what they can to learn about breast cancer and support the search for a cure, as this is a disease that has affected so many and could affect us all."
For more information on the breast cancer early detection program at the Cecilia Gonzalez De La Hoya Cancer Center visit: http://www.whitememorial.com/medical-services/breast-cancer-early-detection-program.