Tuesday, July 1, 2014
Crawford-Gamboa ratings a hit
By Dan Rafael
Lightweight titleholder Terence Crawford's exciting ninth-round knockout of Yuriorkis Gamboa in his first defense on Saturday night was a fight of the year candidate. It was also the second-most viewed fight of the year so far on American television, according to Nielsen Media Research, further enhancing Crawford's emerging star status.
Not only did Crawford draw a raucous crowd of 10,943 (and an approximate $500,000 live gate), the fight, Crawford's first pro fight in his hometown of Omaha, Nebraska (and the first world title fight there in 42 years), attracted an average audience of 1.208 million viewers to HBO for the live, first-time airing. The fight peaked at 1.286 million viewers.
By comparison, Crawford-Gamboa nearly doubled the audience of the previous week's Showtime main event between Robert Guerrero and Yoshihiro Kamegai, another all-action fight, which averaged 614,000 viewers.
The only fight this year to have had more viewers than Crawford-Gamboa was the super middleweight rematch between Julio Cesar Chavez Jr. and Bryan Vera, which averaged 1.39 million viewers for their HBO fight on March 1 in San Antonio. HBO has televised the top eight most-viewed fights this year. Crawford was fighting on HBO for the third time, but in his first main event.
The less-than-compelling co-feature between middleweights Matt Korobov and Jose Uzcategui, both in their first HBO fights, averaged 929,000 viewers and peaked at 1.066 million.
Also of note, even though there was a free HBO preview this past weekend, those viewers do not count in Nielsen's viewership figures, which means even more people surely saw the fight.