Endurance: Darren Rovell

Nike to end Livestrong deal

May, 28, 2013
5/28/13
12:36
PM ET
Nike is further disassociating from Lance Armstrong.

The world's largest shoe and apparel brand has informed the Livestrong Foundation, the charity that he helped start, that it will discontinue its line of Livestrong-branded products by the end of this year.

"Nike has made the decision to stop producing new Livestrong product after its Holiday 2013 line," Nike spokesman KeJuan Wilkins said in a statement. "We will continue to support the Livestrong Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer."

Just last year, sources say Nike sold $150 million of Livestrong-branded products, its most ever. But industry insiders told ESPN.com that Nike, as well as Dick's Sporting Goods, which sold the most product at retail, were ready to give up the business.

Together with Nike, the Livestrong Foundation made more than 87 million of its Livestrong yellow rubber wristbands since May 2004. Nike raised more than $100 million for the foundation through sales of the $1 wristbands and a minimum guarantee and royalty payments made on the sale of Livestrong gear.

"The Livestrong Foundation is deeply grateful to Nike not only for the time and resources it invested in helping us improve the lives of people affected by cancer today, but also the creative drive it brought to our nine-year partnership," the foundation said in a statement released Tuesday.

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