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At one booth, Brian Traudt explained his company’s innovation, which could improve the fan experience at stadiums, unless some people actually enjoy waiting in line for three innings for a cheeseburger. The product, Bypass Lane, is a kind of E-ZPass for concession stands that is administered through an application on a smartphone.
The user enters the stadium and confirms its location via GPS. Once the section, row and seat number are included, the application identifies all the concession stands and provides menus. The fan orders — and pays — from the phone. When the order is ready, the fan receives a text message to pick it up at a lane dedicated to Bypass Lane orders. The fan can skip the longer lines — though perhaps not the jealous glances of other fans.