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For those of you who like to set your DVR's WAY in advance...

1/1/2011

...hold off, for the time being.

Lamar Odom spoke to the media before Friday's game vs. the Sixers at Staples, and denied reports a reality show centered on him and wife Khloe Kardashian is coming soon. "It's a decision," Odom said. "If I wanted to make a pitch to have one, I probably could but, I don't know. I'm busy... As of right now, I'm not sure. I'm pretty busy during the season. The decision hasn't been made."

I got the impression Odom was deflecting a little, trying to avoid speaking in detail about something he's not really able to talk about at this point, whether the show is a done deal or not. At least he opened the floor to questions. "Should I do one?" he asked the assembled media. "What do you think? They pay pretty well."

Odom did reveal something interesting about what could motivate him to participate, beyond the aforementioned extra paycheck -- what our grandfathers might have called "walking around money." As it is with his fragrance and his increasingly busy schedule as a commercial pitchman, he's looking at a bigger picture. "People that live and work in L.A., we're all brands," Odom said, "That's just a way that a person would go about building a brand." Very reflective of the world in which we live. We all understand sports are a business, and we're long past the point where many (most?) athletes consider themselves businesses -- names to be branded away from the field of play -- as well.

As you were.