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UCLA faces uncertain future with adidas

4/2/2010

Can you imagine the UCLA men's basketball team wearing those skin-tight jerseys from Nike? What about the football team donning those highly-elaborate tops from Under Armour?

UCLA Store

Will UCLA keep wearing adidas apparel and shoes beyond 2011? If the two don't reach a deal by midnight today, UCLA can start negotiating with other companies.

Well, it might happen.

Sam Allen of the Daily Bruin has been keeping a close eye on the negotiations between UCLA and adidas -- its current outfitter. The Bruins first signed on to wear adidas shoes and apparel in 1999 and the current contract expires in June 2011. The exclusive 90-day negotiation period with adidas ends tonight at midnight.

As of 12:01 Saturday morning, UCLA can talk to Nike and Under Armour and whomever else.

From the article:

UCLA athletics has submitted a proposal to renew its multimillion dollar shoe and apparel agreement with adidas, senior associate athletic director Glenn Toth said. So far, UCLA hasn’t received a response, and the current 90-day renegotiation period ends Friday at midnight.

“I’m sitting at my desk and hoping that the phone is going to ring soon,” Toth said Wednesday afternoon.