UFC joins ranks of Fathead nation
With MMA's growth come increasing opportunities to make your home as unappealing as possible to the opposite sex: On the heels of recent licensing deals with toy makers, the UFC announced Monday that it had signed an exclusive distribution deal with Fathead for a line of promotion-endorsed wall decals (giant Colorforms, more or less). If you thought your bathroom wasn't complete without B.J. Penn delivering a knee strike over the litter box, by god, your day is made.
Fathead is actually a massively successful venture that made buckets of cash on NFL, MLB and NBA properties, later expanding to more diverse offerings like Hannah Montana and Star Wars. In 2009, Wow Sportz became the first company to offer decals with a line of Wall Fighters that featured Urijah Faber, Diego Sanchez and others. Aside from a handful of recognizable names, its roster dips precipitously: I don't know of anyone buying a Paul Bradley sticker from a mailing address that doesn't begin with "P. Bradley."