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They had to give tickets away, but Don King still attracted 10,000 people to a boxing card in South Florida that aired two fights live on Showtime.
Boxing isn't dead -- just catatonic. It tends to stir only when given the right match of skills and promotional mouths, and Florida isn't exactly a hard sell when it comes to the sport. Given the choice between seeing a live fight for free and paying nearly $50 for one on pay-per-view, it's not much of a surprise that many opted for the savings.