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Josh Koscheck invites you to hate him. Why? Because he was one of the earliest subscribers to the “as long as you care” camp. If you can’t stand him, that’s like saying you won’t miss the chance to see him get his head smashed in. That’s like saying you love him.

But something about Koscheck’s heel mode has never seemed right. When he was calling Chris Leben a “fatherless bastard” on the first season of the “Ultimate Fighter,” he just came off like your ordinary punk. By the time he was coaching opposite Georges St. Pierre on the show 11 seasons later, his demeanor had only been tweaked by success -- it was cockiness with actual backing. This version, the entrepreneurial one, had a Ferrari in his garage in Fresno; the first version had just a few trophies from his collegiate wrestling days at Edinboro University.

Does any of this make for a heel? Definitely annoying, maybe shallow. If we’re talking heels heels, Koscheck is certainly well heeled and open about it. Koscheck has always been hard to know aside from his materialistic desires. Even his close friends, the ones who know the “real” Koscheck, are generally business people where real is often interdistinguishable from the alternative.

But think about that, anyway -- if only specific VIPs know the other side of Koscheck, and it’s a circle that’s so tight and protected from commoners as to become elitist, doesn’t that amount to the same thing?

It’s a strange place to have to go in search of a genuine center. But that’s Koscheck -- or as much of him as we can glean.

Yet heel or not, he’s once again making his way back up the welterweight rungs as a sort of man without a country. He lost his title bid to Georges St. Pierre in December 2010, effectively turning him into the Rich Franklin of the welterweight division. As he recovered from broken orbital bones suffered in the St. Pierre bout, his options were limited to this: migrate or guard the gate. By the time Koscheck resurfaced to fight Matt Hughes nine months later, he was talking about exclusive “big fights” or a possible run in the middleweight division. This was Franklin all over again (only, you know, he was threatening to sue Stephan Bonnar).

Then things changed.

With St. Pierre’s knee injury, the introduction of an interim belt, and a victory over Mike Pierce at UFC 143, Koscheck appears to be neither gatekeeper nor division-hopper. Instead he appears again as a contender. And just like that he will fight Johny Hendricks in May in a bout with significant ties to another title shot.

In this way, Dan Hardy might have touched on more than he knew when he said that Koscheck was an “unflushable.” Think the idea of Koscheck/St. Pierre III isn’t exciting? Kos couldn't care less of what you think. He even went so far as to say he hoped St. Pierre would never fully recover from knee surgery. If you can’t beat them, hope for divine intervention.

But here’s where things get different -- this time, as Koscheck makes his way back, he’ll do it as a lone wolf. He revealed after the Pierce fight that he was no longer training at his long-time hub in San Jose, Calif., the American Kickboxing Academy -- that he was now a full-time member of himself in Fresno. Though this feels like the way it should be, AKA has always been the sweet side of Koscheck’s loyalties. This was what kept him from looking like a bounty hunter with peroxide curls -- training partners Jon Fitch and Mike Swick were his brothers. They were part of his “inner-circle,” part of the Zinkin bond.

Now they are separate. And even though they're no longer gymmates, Koscheck still contends that he’d sooner retire than fight Fitch. A little mystery toward the deeper chords of brotherhood? Maybe. But if you listen to what Koscheck has been saying for the last couple of years -- all this braggadocio stuff about being a “gold-digger, baby” -- you’d have to wonder if loyalties would tend toward Fitch or Benjamin Franklin if presented.

Perhaps then we’ll know if he’s a true heel or a man of very strict guns and principles. Because right now he’s a prolific fighter who we love to hate, yet who’s smart enough to know exactly how reversible that phrase is.

And the strange thing is, at 34 years old and entering his 20th UFC fight since 2005, Koscheck might finally be coming into Koscheck. Here’s a guy who left AKA to go the course alone, who is inviting New Jersey to make like Montreal and give him full-throttle hate, and who, despite it all, is a win away from perhaps forcing a fight on the public that virtually nobody other than he himself wants. Well, you know who he caters to, and it isn’t the public.

Only it sort of is. By daring you to hate him, he’s ensuring that you at least care. And that’s a pretty calculated heel if there’s ever been one.

Though Nick Diaz didn’t leave Mandalay Bay Events Center in Las Vegas with Saturday night’s most-coveted honor -- the UFC welterweight interim title -- he did go home with a nice consolation prize.

The Nevada State Athletic Commission revealed on Monday that Diaz earned $200,000 for his five-round unanimous decision loss to Carlos Condit, making UFC 143's highest-paid participant.

Condit made $55,000 for the fight. Besides the bout purse, Condit pocketed an additional $55,000 for his victory, which gave him the welterweight interim belt and a shot at current 170-pound titleholder Georges St. Pierre.

Welterweight contender Josh Koscheck received a check for $146,000. He was paid $73,000 for participating on the card and another $73,000 for his split decision win over Mike Pierce -- who was paid $20,000 for the fight.

Heavyweight Fabricio Werdum, who looked impressive en route to a unanimous decision over rugged Roy Nelson, took home $100,000. A win bonus was not part of Werdum's fight agreement. Nelson was paid $20,000.

Highly ranked bantamweight contender Renan Barao earned $22,000 -- he picked up $11,000 for the fight and an additional $11,000 after defeating Scott Jorgensen by unanimous decision. Jorgensen made $20,500 for his effort.

Rounding out the payment compensation for UFC 143 main card participants were middleweights Ed Herman ($62,000, which included a $31,000 win bonus) and Clifford Starks ($8,000). Herman won the fight by rear-naked choke in the second round.

Additionally, the UFC has officially asked the Nevada State Athletic Commission for the dates of May 26 and July 7. The promotion intends to hold events on those dates at MGM Grand Garden Arena. UFC has not yet revealed any details as to which fighters are slated to participate at those events.

UFC president Dana White said last week in Chicago that welterweight Josh Koscheck was the promotion’s most hated fighter.

“Let’s be honest here, [Michael] Bisping is probably, other than Koscheck, the most hated guy in the UFC,” White said on Jan. 26. “You’ve got to give the award to Koscheck.

“I’ve never seen one guy clapping, in an entire arena, when Josh Koscheck walks out.”

That’s a bold statement, especially when taking into account that former light heavyweight champion Rashad Evans as middleweight contenders Chael Sonnen and Michael Bisping were set to compete two days later at United Center in the UFC on Fox 2 co-feature bout. No one would describe Evans, Sonnen or Bisping as fan favorites.

But regardless where Koscheck ranks on the UFC’s most-hated list, he is unfazed by fan opinion of him. Koscheck is not in the MMA business to make friends or win popularity contests. His priority is to get paid. And when offered a chance to compete Saturday night at UFC 143 in Las Vegas, Koscheck didn’t respond by asking who does the promotion want him to fight.

As long as the check clears, Koscheck is eager to put on the gloves and face anyone.

For the record, Koscheck will fight Mike Pierce on Saturday, and he is confident of adding another win to his professional ledger.

“I didn’t really know who this guy was when I agreed to fight him,” said Koscheck, who will carry a record of 16-5 into the Octagon. “I remember he fought [my teammate] Jon Fitch, but not too well. I think I remember [in] that fight, he didn’t get anything going until the very last minute.

“I know he called me out, so he must think he can win ... but they all think that until I punch them in the face.

“But I get paid the same whether I am fighting Mike Pierce or Carlos Condit, so I don’t care who I fight. I am a gold digger, I fight for money. ... I have a big mouth and I don’t want to lose and I want to look good out there.”

Pierce (13-4) will likely rely on his wrestling skills to prevent Koscheck from looking good Saturday night, but he also intends to surprise the MMA world by upsetting the highly ranked welterweight contender.

Beating Koscheck, who is also a highly skilled wrestler, would be the biggest accomplishment to date in Pierce’s professional career. It would also be his most emotionally satisfying win.

“Josh Koscheck knows who I am,” Pierce said. “He’s pretending he doesn’t because he is Josh Koscheck and that’s what he does: he acts like this all the time. He's a bit of a jerk and that’s his personality and that’s just who he is, and what gets him noticed.

“I hope he is overlooking me because Jon Fitch beat me. That was two years ago and I am a much better fighter now and, for that fight, I had a family issue to take care of which distracted me.

Pierce feels Koscheck's pretending not to know him or to be taking him lightly is purely schtick.

“I hope Josh Koscheck is underestimating me," Pierce said. "But I doubt it.”

Jon Fitch was forever the No. 2 welterweight in the field, even if he was treated like an incredibly successful banality the entire time.

So what happens when Fitch, who never loses, gets knocked out by a guy with fresh marketability and a mean left hand? Does knocking out a perennial No. 2 deliver Johny Hendricks to front of the line for the next crack at the interim belt?

That’s either very simple or very complicated in the "up in the air" welterweight division.

Start with the premise of just where the UFC’s 170-pound division is right now. Next week, a placeholder champion will be named while Georges St. Pierre (who’s been on top for almost four years) recovers from knee surgery. The fight will be between Carlos Condit and Nick Diaz, both of whom were booked for dates with St. Pierre before circumstances turned them on each other. After that it’s Jake Ellenberger, who is fighting Diego Sanchez in Omaha on Feb. 15, and Josh Koscheck, who just had a title shot a little over a year ago. Koscheck is set to fight Mike Pierce at UFC 143.

Given the rapidly changing scene, doesn’t Hendricks -- who already beat Pierce and then Fitch in a dozen seconds -- look like the next challenger to the newly accessible interim belt?

He thinks so. And he knows exactly how precious the situation he’s in right this second is.

“I’ve been telling everybody I really want the winner of [Diaz/Condit],” Hendricks told ESPN.com while in Chicago. “You don’t get this opportunity too often. Now that I’ve done it in the ring, I’ve got to do it outside the ring. If I don’t promote myself outside the ring -- I mean, there are great fights going on and now they’re happening almost every week. You can be forgotten. So if I don’t say in the news that I want that interim title shot -- there’s a fight this weekend in the 170 class, and [if Koscheck or Pierce] does good, I might get bumped. So I always got to be out there making my case. I want my goal. My goal is to be UFC champ some day, and I know I’m right there. I just need that shot.”

Hendricks has never been one to toot his own horn across media platforms or bad mouth the guy with the strap just to generate hype (they don’t call him Happy Bearded Guy for nothing). Yet since debuting at UFC 101, he has won seven of eight fights and four of them by TKO or KO. His left hand is his volume. He said after knocking out Fitch that “the good lord blessed me with a left hand,” and it’s no longer in dispute.

What might be up for dispute is whether Ellenberger -- who is looking to make it six in a row in the UFC with Sanchez -- might catapult over him.

As far as Hendricks is concerned, it shouldn’t. The Fitch knockout, as quick and anticlimactic and unforeseen as it was to witnessing parties, made him an obvious choice to fight the winner of Diaz/Condit. The timing would mesh schedule-wise for matching up with the next week’s interim title winner. And if he has to confess everything, the truth is Hendricks doesn’t want to roll the dice on fighting an Ellenberger or a Sanchez or a Koscheck in a title eliminator unless he’s made to.

“Here’s the thing. Unless the UFC says, ‘Johny, you have to fight -- we want you to get a shot at the title, but we have some questions, and you need another one first,’ then of course I’m not going to bite the hand that feeds me. I’m going to do what they say.

“But if it’s up to me, I’d much rather go for the UFC interim belt. I’ve seen so many people who are right there, right there to get that shot and something happens ... it never fails, something happens, and they don’t win. And then it takes them three or four fights to get back, which is a year to a year-and-a-half back, and that’s if everything lines up perfectly.”

Not that he lacks confidence against any of those guys, but Hendricks feels he’s done enough to avoid unnecessary trappings. And after letting his fists do the talking, he says he’s going to go full throttle into making his case. The man they now call “Bigg Rigg” is about to launch the happiest campaign to get the title shot. And he started marketing himself by explaining to me that he was going to start marketing himself.

“You’ve got to,” he says. “The best example is Chael [Sonnen]. He’ll do it outside the [Octagon], and also sometimes in the [Octagon]. But if you can sell yourself in the ring, the less you have to do it outside the ring. I don’t want to be that kind of guy, like Chael. He does it awesome, but that’s not me.”

This is as good a time as any for a guy like Hendricks to quietly set up that next big left. And whether it’s Diaz or Condit, it doesn’t matter -- so long as they’re carrying the belt, he’ll continue to be the Happy Bearded Guy.

Two more welterweight fights have been slated for UFC 143 on Feb. 4 in Las Vegas, the promotion announced on Thursday.

Veteran Matt Brown has verbally agreed to face Chris Cope, while Justin Edwards will tangle with Mike Stumpf. Each fight is expected to appear on the preliminary portion of UFC 143’s card.

All four fighters will look to rebound from recent losses, and each man’s performance could determine whether he remains on UFC’s roster.

Brown (12-11) has struggled to find any consistency in the past year. He has dropped four of his five most recent fights, including a second-round submission loss to Seth Baczynski on Nov. 19 at UFC 139.

Cope (5-2) was the victim of a first-round TKO to Che Mills on Nov. 5. He is 1-1 inside the Octagon.

Edwards (7-2) has come up short in two of his three UFC appearances. John Maguire bested him by unanimous decision on Nov. 5 in Birmingham, England, at UFC 138.

In his UFC debut on Sept. 17, Stumpf was submitted in the first round by TJ Waldburger. But Stumpf (11-3) took that fight just six days before the scheduled event.

Former Strikeforce welterweight champion Nick Diaz faces ex-WEC titleholder Carlos Condit in the UFC 143 main event. They will compete for the UFC interim 170-pound belt.

Former No. 1 welterweight contender Josh Koscheck will face hard-hitting Mike Pierce on the co-feature. UFC 143 will be held at Mandalay Bay Events Center.