Playbook talked with Oregon's Craig A. Pintens, senior associate Athletic Director/Marketing and Public Relations, about the video.
How did this idea come about?
"We saw the original a couple weeks ago and got together with our mascot team and brainstormed on how we could make it happen. They did a great job putting everything together."
How long did it take to film?
"We filmed it over the course of a couple days and edited it pretty quick. There was already a planned retreat for the mascots and cheerleaders, which were the lake scenes. Ironically, the mascots forgot the good cameras, so instead shot with an iPhone. To keep things consistent, they shot the entire video with iPhones, which is probably the most remarkable thing about the video."
What do you think it could lead to, another "Call Me Maybe" craze?
"We wanted to jump ahead of the curve on this one. At the University of Oregon our brand is fun and innovative, so we wanted to be one of the first universities to take advantage of the impending craze. Plus it is hard to top the Duck, he is an absolute superstar."