ESPN Music: Coodie Simmons

Coodie breaks down his music videos

January, 9, 2013
1/09/13
8:00
AM ET
Ozah-SimmonsMichael Loccisano/Getty ImagesCoodie Simmons (right) and partner Chike Ozah directed the ESPN 30 for 30 film ' Benji.'
Award-winning film directors Coodie Simmons and Chike Ozah never wanted to work on what Coodie calls the "regular video with the pool, the girls and the cars."

They had a different drive early on in their video-directing career, but one which presented them with a major challenge trying to get their feet wet.

"What we did was write something super-creative that we thought would be progressive and on the next level, but we never got those videos," Coodie said. "So we struck out a lot. If we were in it for the money, we could've done what seemed like really fun videos. But we just wanted to make a statement and tell a story that was progressive in the hip-hop realm."

Fortunately for the pair -- who directed ESPN's acclaimed 30-for-30 documentary "Benji," about fallen high school basketball star Ben Wilson -- Coodie knew Kanye West, who shared the same storytelling vision. They had met years earlier in a popular barbershop in their hometown of Chicago, when West was still a no-name.

In 2003, the stars aligned for West and Coodie & Chike, as they go by in their credits, when they all worked together on the rapper's first hit, "Through The Wire."

These days, Coodie, 41, and Chike, 34, are both living in New York City and they're spending a majority of their time working on their own online TV network, Creative Control, making videos for up-and-coming rapper Joey Badas$$ and helping to rebrand Ecko Unltd. Reflecting on their past success, Coodie spoke to ESPN Playbook on his top five picks from his videography.

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