ESPN Music: St. Louis Cardinals
August, 21, 2012
By Andrew Pentis | ESPN The Magazine
Joe Robbins/Getty ImagesBudweiser has a major influence on the St. Louis Cardinals, including the seventh-inning music.In seventh innings around the country every day of the season, fans stand and sing lyrics that were written in 1908. The shelf life of "Take Me Out to the Ball Game" proves that America’s pastime has long been intertwined with its tunes. But for a unique connection between city and club, teams rely on their own traditions -- some newer, some older.
We decided to find out the one song that each team relies on to get fans on their feet.
We're featuring the music from one team per day here on ESPN Playbook. To see past entries, click here.
St. Louis Cardinals
Song: “Here Comes The King,” the jingle from Budweiser commercials
Tradition: Played during the bottom of the seventh at Busch Stadium
• The clap-along song stuck because of Anheuser-Busch’s ownership and sponsorship of the team.
• It’s been played on Opening Day with Clydesdales in tow.
• “One time a guy from a visiting team said to me, ‘That’s pretty amazing that your fans get up and rally around a beer commercial,' ” scoreboard operator Tony Simokaitis said.
• “We’re always looking for that one song, and if we ever find it, we’ll stick with it as long as fans react to it,” he said. “We just haven’t found that staple yet.”