This is a little unusual.

Not the freebies -- conferences and bowls hand out hats and shirts and whatnot all of the time. But tucked in the ACC's bag of goodies (that's not an NCAA violation, is it?) is a leather notebook cover with the CP7 Heisman campaign logo on the front. Inside is a mini Ponder resume with "references." (you know, your typical Bobby Bowden, Chris Weinke, Charlie Ward list. Go ahead and give 'em a buzz.) A Florida State football schedule. And, well, a Christian Ponder business card with his position, degrees, Web site, and a number to call for media inquiries.

Last year, Clemson brought life-sized posters of C.J. Spiller. But that was Clemson's deal. Take it or leave it.

This year, because it's being handed out by the ACC, it shows the entire conference has agreed to embrace Ponder as its Heisman hopeful. The question now is whether or not the media will, too.