Bowl bonanza could reap huge benefits for Big 12
Posted by ESPN.com's Tim Griffin
Sure, the Big 12 couldn't fill all of its bowl agreements. Fans in Houston and Shreveport will have to do without a Big 12 representative in their bowls this season.
But the conference appears to have been situated in some winnable games. Early odds have not been released, but it would be surprising if more than a couple of Big 12 teams were underdogs in their games.
With that being the case, the Big 12's national stature may be riding on a big bowl season. Because if teams from the conference collectively fail this season, it will be presumed as little more than a pass-heavy league where defense isn't played.
Here's my own unofficial listing of the attractivness of the conference's seven bowl games this year.