- Adam Rittenberg, ESPN Staff Writer
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The Big Ten's rivalry with the SEC still exists, but it can't be quantified in crystal footballs.
When it comes to college football's grandest prize, the Big Ten, like the rest of college football, has fallen way behind. More than a decade has passed since Ohio State claimed the Big Ten's last national title; the SEC has claimed the past seven.
But when it comes to generating revenue, the Big Ten has no trouble holding its own with the SEC. The Big Ten generated more than $315 million in revenue in its latest reported tax return (fiscal year ending June 30, 2012). The league is expected to distribute $25.7 million to most of its members for fiscal year 2012-13. The SEC was fourth in revenue (approximately $270 million) for fiscal year 2011-12, according to Forbes, trailing the Big Ten, Pac-12 and ACC.
The SEC led the nation in average attendance during the 2012 season with 75,538 fans per game, followed by the Big Ten at 70,040 fans. No other league averaged more than 60,000 per game.