Monday, July 26, 2010
New-look Pac-10 ready for its close-up
By Ted Miller
Want to unscientifically measure the difference between one year of Larry Scott vs. 26 years of Tom Hansen atop the Pac-10?
Do this: Google "Pac-1o commissioner Larry Scott" then do "Pac-10 commissioner Tom Hansen."
Yeah: Stunning. Nearly two million hits vs. 105,000.
While some traditionalists -- and the Pac-10 still has plenty of those -- might not believe that's necessarily a good thing, what Scott has done in one year is dramatic: He's made the conference big news. Even when his grand plan for a "Pac-16" fell apart due to a Texas two-step, Scott's bold behind-the-scenes maneuvering was the lead story of an usually busy college football summer.
When the machinations finally ended, the conference added two teams, Colorado and Utah, and everyone now waits to see how Scott will parlay that into a media deal that keeps the conference financially competitive with the SEC, Big Ten and ACC.
But that answer won't come until 2011. The present "next big thing" is this week: A bi-coastal showcase of Pac-10 football coaches and players. And new, aggressive Pac-10 marketing.
Danette Leighton, an Arizona alum and the Pac-10's new -- and first -- chief marketing officer, uses terms like "sizzle" when she talks about how the conference plans to present itself to the media and public.
"It's about presenting Larry Scott's vision," she said.
That vision means elevating the Pac-10's national profile and waging war on the "East Coast bias" -- real or mythical -- by reaching out in order to overcome instead of merely complaining about perceived slights. That vision means putting the Pac-10 in front of a national audience as much as possible, even if much of that audience supports other conferences and is inclined to boo an interloper from the West.
Cheering or booing -- that means folks are paying attention. And those eyeballs, Scott believes, will translate to increased revenue and a better position in the college football pecking order.
As for the new stuff this week ... You can see the new Pac-10 website here when it opens at 2 p.m. PT on Tuesday. And you can pose questions to the coaches and players available during Thursday's media day on the new Pac-10 Twitter page.
The Pac-10 blog will be tagging along to all three destinations (image: Pac-10 blog walking up to Pac-10 coaches, "Hey, are you guys playing cards?"). That means lots of stories and videos over the next few days. So you may want to take a few days off.
Here's the media days itinerary:
Tuesday (New York)
5 p.m. ET: News conference at the Manhattan W Hotel featuring all 10 coaches and the unveiling of new Pac-10 logo and football trailer. Pac-10 QBs will visit Times Square -- where the Pac-10 football video will be playing on the Jumbotron -- and the Empire State Building.
6 p.m.: Private cocktail reception at W's "Whiskey Blue" with TV executives, corporate sponsors, former players and other VIPs.
8 p.m.: Coaches eat dinner with ESPN's "GameDay" crew. Coach spouses will see Broadway musical, "Promises, Promises."
Wednesday (New York, ESPN)
Morning: Coaches will ring the opening bell at NASDAQ and then conduct East Coast media interviews.
11 a.m.: Bus to ESPN offices in Bristol, Conn., where players and coaches will do interviews on all ESPN platforms.
5 p.m.: Charter flight from New York to Los Angeles; check in Peninsula Beverly Hills Hotel.
Thursday (at Rose Bowl, all times PT)
9:30 a.m. - 12:30 p.m. Coach and player group interview session (field)
9:30 a.m. - Introduction and format - Dave Hirsch
9:35 a.m. - Pac-10 commissioner Larry Scott
9:45 a.m. - Paul Wulff & DE Kevin Kooyman, Washington State
10:00 a.m. - Dennis Erickson & PK Thomas Weber, Arizona State
10:15 a.m. - Rick Neuheisel & FS Rahim Moore, UCLA
10:30 a.m. - Steve Sarkisian & LB Mason Foster, Washington
10:45 a.m. - Jeff Tedford & LB Mike Mohamed, California
11:00 a.m. - BREAK
11:15 a.m. - Lane Kiffin & QB Matt Barkley, USC
11:30 a.m. - Jim Harbaugh & FB/LB Owen Marecic, Stanford
11:45 a.m. - Mike Riley & RB Jacquizz Rodgers, Oregon State
12 noon - Mike Stoops & QB Nick Foles, Arizona
12:15 p.m. - Chip Kelly & DT Brandon Bair, Oregon
12:30 p.m. - Pac-10 video presentation
12:30-2:30: One-on-one coach/player interviews during luncheon.
5:30 p.m.: Reception at the Fox Network Studios: Joe Buck and Troy Aikman host Pac-10 presentation.