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Monday, January 30, 2012
Social media and recruiting

By Matt Fortuna

National signing day is two days away. Social media has become an increasingly important tool for coaches and recruits in recent years, especially in light of the Yuri Wright episode earlier this month.

ESPN RecruitingNation attacked this issue the past few days, looking at just how big of a factor social media has become in recruiting.

Our Jake Trotter takes a big-picture look at how Facebook and Twitter are changing recruiting, writing:
The NCAA limits how many phone calls coaches can make to recruits. Text messaging is banned altogether. Social media, meanwhile, is far less regulated.

Coaches can't write on a recruit's Facebook wall or instant message him, but are free to send private messages during contact periods. On Twitter, coaches can't publicly mention recruits, but they are allowed to send direct messages.

As a result, social media messaging has become the en-vogue method of communication between coaches and the players they recruit. Often, recruits even have Facebook and Twitter messages sent directly to their smartphones in the form of a text, one reason why there's an ongoing push to relax the rules on text messaging.

Texas' football program, meanwhile, has partnered with UDiligence, a company whose software provides automated monitoring of the social networking of student-athletes, HornsNation's Max Olson writes.