Thursday, April 18, 2013
Notre Dame, NBC renew deal for 10 years
By Matt Fortuna
Notre Dame and NBC have renewed their football deal for 10 more years, the network announced Thursday, taking the two through the 2025 season.
The length of the deal will make their partnership 35 years old in all, and it will run as long as the agreement for college football's new playoff.
The NBC Sports Group will retain global media rights on all platforms to a minimum of seven Fighting Irish home games per year. Financial terms of the deal were not disclosed.
“While our relationship with NBC Sports is longstanding, the more recent merger between NBC and Comcast has opened up additional avenues to expand the breadth of Notre Dame-related sports programming on NBC platforms,” Notre Dame vice president and athletics director Jack Swarbrick said in a statement. “Specifically, the evolution of the NBC Sports Network has provided opportunities for special programming featuring inside looks at our football team and several other Notre Dame sports programs and in-depth profiles on the unsung heroes of Notre Dame athletics. These are examples of the growth of our partnership, and we look forward to collaborating on additional projects and distribution strategies in seasons to come.”
Notre Dame's seven games on NBC this past season averaged 4.4 million viewers and a 2.8 household rating, up 69 percent and 67 percent, respectively, according to the network.
Previous extensions between the two had run for five years, with the most recent one having been set to expire in 2015.
“Coming off one of Notre Dame’s best and most dramatic seasons in decades, we could not be more proud to extend this historic partnership, which continues to be one of the most innovative in sports-media history,” NBC Sports Group chairman Mark Lazarus said in a statement. “We are particularly excited that this extension offers enhanced rights that allow us to bring Notre Dame Football to fans on more platforms than ever before.”