Tuesday, June 25, 2013
ACC, Pinstripe Bowl announce partnership
By Andrea Adelson
The ACC and New Era Pinstripe Bowl announced a six-year partnership Tuesday, making official a move that had been widely anticipated.
The partnership runs from 2014 to 2019, and will pit the ACC against the Big Ten. In addition to the bowl game, the ACC will have a significant branding presence in Yankee Stadium, featuring a fixed sign along the third-base line and home plate rotating signage for all Yankees regular-season games beginning in 2014.
“The addition of the ACC to the New Era Pinstripe Bowl, along with the Big Ten, will provide an annual matchup of some of college football’s top-tier programs,” New York Yankees Managing Partner Hal Steinbrenner said in a statement. “With outstanding institutions all along the East Coast as well as the Northeast, the ACC is an attractive participant and partner for the New Era Pinstripe Bowl. We look forward to hosting the ACC, its fans and alumni in New York City for years to come during the holiday season.”
ACC commissioner John Swofford added: “The partnership between the ACC and the New Era Pinstripe Bowl makes sense on so many levels and we are extremely pleased that one of the league’s football teams will be showcased in this game annually. With our 15-member conference stretching along the entire Atlantic Coast, this will be a great opportunity for our fans and alums to connect in the media capital of world and with one of the most storied and successful franchises in sports.”
The New Era Pinstripe Bowl was established in 2010, and had featured teams from the Big 12 and Big East. Incoming member Syracuse has played in two of those three games.