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Set in a custom-designed font created specifically for the league, the logo leans forward toward the conference’s ever-present goal of excellence. The lettering is accentuated by a bold, silver underline that symbolizes the ACC’s journey toward a bright future.
“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” commissioner John Swofford said in a statement. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition. ...
We are proud to officially unveil the new #ACC brand! Read More --> http://t.co/SNT732mbsq pic.twitter.com/WiWKxPuwe2— The ACC (@theACC) May 29, 2014