Print and Go Back ESPN.com: NCF Nation [Print without images]

Tuesday, June 10, 2014
3-point stance: Michigan's issue

By Ivan Maisel

1. Anyone else find it interesting that the NCAA agreed to pay $20 million in the EA Sports case to current and former Division I student-athletes on the day before USC comes off probation? The cases are indicative of how the world of intercollegiate athletics has shifted since the Trojans went on probation four years ago. The enforcement process has lost what respect it had. The NCAA model is being forced to remodel because members and the Indianapolis bureaucracy weren’t smart enough to do it on their own.

2. A few days after I wrote about the Curse of Bo (Michigan is 50-41 since Schembechler died in Nov. 2006), author John U. Bacon wrote about a more serious picture of the Wolverines' athletic department. Bacon wrote that pro-style marketing bent on maximizing revenue has cost Michigan at the ticket window with students and long-time ticket holders. Bacon made a compelling point:Treat college fans like customers, they’ll start acting like customers instead of people with emotional ties to the product.

3. The Pac-12 might be the next "it" conference on the field, but the conference doesn’t carry the emotional resonance with its fans that the Big Ten and the SEC do with theirs. The latest example: the Big Ten’s announcement that the league championship will remain in Indianapolis through 2021. That’s an NFL town in a state where football is second, yet the game is a success. The Pac-12 is trying the neutral-site championship this season at the 49ers' new stadium. I am skeptical that league fans will fill it up.