NCF Nation: ABC

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In May 2011, the Big East turned down a TV broadcast rights deal from ESPN reportedly worth $11 million per school -- annually. Rights fees for conferences had been on the rise, and conference leaders were sure waiting for a better offer would pay off in a big way.

That was before the Big East lost Pitt and Syracuse to the ACC. Before TCU announced it was joining the Big 12 instead of officially becoming a Big East member. And before West Virginia left the conference to join TCU in the Big 12.

True, the Big East has since added Central Florida, Houston, Memphis and SMU as full members, along with football-only members Boise State, San Diego State and Navy. But safety isn’t in numbers -- it’s in the revenue provided by the most lucrative TV deal possible.

Today’s announcement that CBS executive vice president Mike Aresco will become the commissioner of the conference confirms the Big East is making television a priority. Aresco has led programming for CBS since 1996, handling such negotiations as the NCAA men’s basketball tournament and the 15-year SEC contract.

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