ESPN College Football

Our theme today, as part of our "Love to hate" week at ESPN.com, is "Left in the lurch." This is about coaches who bailed out on a Pac-12 program at an unexpected or awkward time. We're not including Urban Meyer leaving Utah for Florida or Jim Harbaugh leaving Stanford for the San Francisco 49ers because their departures were not unexpected and came only after unprecedented success.

Of course, these situations vary greatly in terms of circumstances and reaction. There aren't many college football jobs out there considered better than one in the Pac-12, so most of the coaches who bailed out on their programs left for the NFL.

But here is a sampling from the Pac-12. Feel free to provide your own thoughts below.

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  AP Photo/Don RyanPete Carroll stunned USC fans when he left after the 2009 season to coach the Seattle Seahawks.
  California got dogged twice. First, after going 10-2 in 1991, Bruce Snyder bailed on the Golden Bears for Arizona State. It's rare for a coach to jump from one conference program to another, and it certainly hurts more. Then, in 1996, Steve Mariucci lasted just one year in Berkeley before jumping aboard with the San Francisco 49ers.
• Dennis Erickson twice left Pac-12 teams for sunnier pastures (at least in theory). After two years at Washington State, Erickson bolted for Miami after the 1988 season. Then, after a strong run at Oregon State from 1999-2002, Erickson left Corvallis for the San Francisco 49ers. He has repeatedly said that was the worst move of his career.
• Dick Vermeil lasted two seasons at UCLA. After going 9-2-1 in 1975 and upsetting No. 1 Ohio State in the Rose Bowl, he left for the Philadelphia Eagles.
• Rick Neuheisel shocked many when he left Colorado for Washington before the 1999 season for a million-dollar contract, which was at the time considered exorbitant. He left behind NCAA sanctions for the Buffaloes and immediately got into trouble with the Huskies. It didn't make folks in Boulder feel any better when the Huskies and Neuheisel swept a home-and-home series over the next two years.

But two departures really stand out.

Don James is on the short list of greatest college football coaches of all time. In 18 seasons at Washington, from 1975 to 1992, he won a national title and four Rose Bowls. He went 153-57-2 (.726) and set a then-record of 98 conference victories. From 1990-92, the Huskies won 22 consecutive games.

He is the Dawgfather.

And that's why many Huskies fans will tell you the lowest moment in program history is when he resigned in protest of NCAA and Pac-12 sanctions on Aug. 22, 1993. (James really, really didn't like Washington president William Gerberding and athletic director Barbara Hedges, either).

His resignation just before the season forced Washington to promote defensive coordinator Jim Lambright, a good man and a good defensive coordinator but not an ideal fit as head coach. Other than a Rose Bowl victory after the 2000 season under Rick Neuheisel, things have never been the same in Husky Stadium. Not yet, at least.

A more recent shocker: Pete Carroll bolting USC after the 2009 season for the Seattle Seahawks.

Carroll's hiring in 2001 was widely panned, but all he did thereafter was build a college football dynasty, winning national championships in 2003 and 2004 and falling just short of a third consecutive title in 2005 in a thrilling loss to Texas. He went 97-19 (.836) in nine seasons (11-2 versus rivals Notre Dame and UCLA), won six BCS bowl games and finished ranked in the AP top-four seven times. He won 34 consecutive games from 2003-05 and coached three Heisman Trophy winners and 25 first-team All-Americans.

So, yeah, he accomplished a lot. And many thought he would coach USC for life, though many others also suspected the lure of the NFL would prove too much.

It was the timing of his sudden, stunning departure that frustrated many Trojans fans. While Carroll has repeatedly denied oncoming NCAA sanctions had anything to do with his decision to leave, that's a hard line to buy. He skipped town after a 9-4 season that featured blowout losses to Stanford and Oregon and left behind a team with a two-year bowl ban and deficit of 30 scholarships over three seasons.

Still, not unlike how James is viewed by Huskies fans, Carroll is mostly spared the wrath of Trojans fans because of what he accomplished.

There's no question, however, that both programs were left in the lurch.

PHOENIX -- The first reaction was shock: Junior Seau dead at just 43, his death ruled a suicide. Quickly came grief: An all-time USC and NFL great, a good guy known for his accessibility and philanthropy away from the field who didn't want to live anymore.

Then shortly thereafter: Anger. Another football player dead before his time. Surely head injuries -- concussions -- were to blame. Surely the game is to blame. These three stages have been repeated too often of late, and their repetition threatens our love affair with a sport that obsesses our country like no other.

We can't make you feel any better about Seau. That's a still-resonating tragedy. We can only note it's premature to arrive at any overriding conclusions as to why he did the unthinkable.

But we might be able to make you feel a little bit better about football.

The takeaway from a timely Fiesta Bowl Summit panel Thursday, "Sports-Related Concussions: Facts, Fallacies and New Frontiers," was twofold: 1. The NCAA and NFL, after the media forced them to pay attention, have been working hard to get their arms around the issue; 2. It's not unreasonable to believe they can.

Of course, there always will be head injuries in contact sports, and repeated head trauma can lead to long-term health problems. This knowledge isn't new. Doctors were aware of boxers becoming punch drunk -- dementia pugilistica -- in the 1920s.

Understanding concussions and how best to prevent and then treat them, however, isn't easy. As Dr. Margot Putukian, one of four panelists at the Arizona Biltmore, said, concussions are "a moving target." Each one is different, and each person is different. They are not anything like a torn ACL.

Yet there has been recent research progress that is particularly meaningful for football. Said Dr. Michael McCrea, "The news is promising."

McCrea's research found that 28 percent of athletes suffering a concussion no longer show symptoms from their injury after 24 hours. Sixty percent are asymptomatic after a week to 10 days. So nearly 90 percent of athletes passed tests that showed their symptoms were gone inside of 10 days. But that's not the good news. Passing tests that show symptoms are gone doesn't mean the brain has fully healed -- achieved full clinical recovery.

The good news is this: Those numbers, it turns out, do indeed run roughly parallel to a full clinical recovery. Using a multi-dimensional approach -- symptoms tests as well as MRI -- for assessing the recovery process can, McCrea said, "take the guesswork out of concussion management."

These numbers should make it easier to convince athletes who are eager to get back on the field and coaches who want them there to be patient. Simply, coming back too early greatly increases the risk of another concussion, and a second concussion almost always requires a far longer recovery time. Waiting the full seven to 10 days -- and missing a game -- greatly reduces the risk of re-injury, McCrea said. Ergo, there are now specific numbers that show it's better for athlete and team not to rush things.

But the issues with concussions extend beyond understanding them, treating them and even preventing them. Every institution needs well-drilled standards and procedures for dealing with them: A concussion management plan. And coaches and training staff need to know them and know them well. Putukian asked a rhetorical question that all parents of athletes should be asking coaches (non-rhetorically): "What medical personnel do you have there, and what do you do in case of emergency?"

How many layers of procedure are involved here? Lots. Here's one you probably didn't think of: Academic accommodation. A player who suffered a concussion on Saturday might have issues taking a test the following Wednesday.

There was a consensus among the four doctors about how the NFL and NCAA can continue to improve their approach to concussions.

• Education: Players and coaches need to understand how serious head injuries are, and the potentially harmful long-term consequences for returning to play too soon. This could include, for example, coaches deciding to limit contact during practices.
• Equipment: There are no helmets that prevent concussions, and there won't ever be. That doesn't mean some helmets aren't better than others. Virginia Tech has devised a respected helmet ratings system, and the Riddell 360, Rawlings Quantum Plus and Riddell Revolution Speed all achieved five-star ratings.
• Rules changes: Obviously, an emphasis on stopping head-to-head collisions has been front-and-center. A lot of attention also is being paid to when concussions are most likely to happen in a football game -- on special teams, in the open field and for specific positions.
• Culture change: This might be one of the most difficult to enact -- see the bounty scandal involving the New Orleans Saints. Football is a physical game. That's why it's fun to play and to watch. But there needs to be a recognition that brutality for brutality's sake, a zeal for hurting opponents, can have horrific ramifications after the cartoonish strut and taunt end.

Coaches seem to be taking this issue seriously. Among those who attended the concussion summit, which was presided over by NCAA president Mark Emmert, were Stanford's David Shaw, Wisconsin's Brett Bielema and Texas Tech's Tommy Tuberville. When it was over, UTEP coach Mike Price stood up to say it was the best talk on the subject he'd heard.

This was a sad week for football. A few folks are seriously raising the question of whether college football should be banned. Seau's death made it less easy to scoff derisively at such talk.

Concussions are a serious problem in football. The first step toward solving a problem is recognizing it. The concussion panel this week suggested that football now might be taking a second and perhaps third step.

Athletic directors don't last long when football and men's basketball struggle, and that appears to be what has happened to Lisa Love at Arizona State.

Love will be replaced as the Sun Devils athletic director by Steve Patterson, the school announced Wednesday. Patterson was hired in July as the athletic department's chief operating officer and managing director of the Sun Devil Sports Group.

The school's official release says Love "is leaving ASU to pursue other career opportunities." The Arizona Republic, however, reported that she was fired after meeting with school president Michael Crow on Tuesday.

Love was hired in April of 2005. While many of the the Sun Devils' nonrevenue sports have thrived, Love's big-name hires haven't, including Dennis Erickson for football and Herb Sendek for men's basketball. Love also had a contentious relationship with successful baseball coach Pat Murphy, who was fired in November of 2009 during an NCAA investigation. Further, the search for a replacement for Erickson, which eventually ended with Todd Graham's hiring away from Pittsburgh, was far from smooth.

Patterson's background is mostly in pro sports. He spent nearly a quarter of a century as an executive in the NFL with the Houston Texans, in the NBA with the Houston Rockets and Portland Trail Blazers, and in professional hockey with the Houston Aeros. Prior to joining ASU in July 2011, he was the president of Pro Sports Consulting.

Quotes from the press release:

"In his time at ASU Steve Patterson has shown a level of sports management expertise rarely seen at the college and university level," said President Michael M. Crow. "He is the ideal person to build on the foundation Lisa built and to take Sun Devil sports to the next level - to the highest level.

"I wish to thank Lisa for seven years of excellent service. During her tenure here ASU won seven national championships and the academic performance and graduation rates of our student-athletes improved dramatically."

"I'm excited that Dr. Crow gave me the opportunity to oversee Sun Devil Athletics," said Patterson. "We expect to have a program that consistently competes for Pac-12 championships, with athletes that graduate, connect and serve our community, and operate with integrity, discipline and respect. It's time for our men's basketball and football programs to compete for championships and perform at the same level as our successful spring sports."

More Patterson background from the release:

Steve Patterson has built championship professional teams and designed, financed, built and run stadiums and arenas. As General Manager of the Houston Rockets he built the 1994 NBA Championship team. Later, he successfully led the effort to bring the Houston Texans NFL team and Super Bowl XXXVIII to Houston, Texas. As President of the Portland Trail Blazers, The Rose Garden and Rose City Radio, Patterson refined his skills as a turnaround specialist, while garnering national recognition for his player acquisition skills player acquisition skills when he took over as the team's General Manager.

Patterson also served as the President, General Manager and Governor of the Houston Aeros hockey team. For his efforts he was named the 1995 winner of the Andy Mulligan Trophy as the IHL's Executive of the Year.

In addition to his roles with the Aeros, Patterson also acquired and served as President and Partner in Arena Operating Company, which managed and operated Compaq Center, Houston's home of the Rockets, Aeros and Comets.

Born and raised in Beaver Dam, WI. Patterson attended the University of Texas, graduating with honors earning a Bachelor's Degree in Business Administration in 1980. He graduated from UT's Law School in 1984.

Oregon and Oregon State fans may not provide glowing recommendations for Patterson, whose tenure with the Portland Trail Blazers was stormy on multiple levels.

Folks like rankings, which is why a lot of you had opinions on both Athlon Sports and our rankings of Pac-12 coaches this week.

There are very few naysayers to the idea that Oregon's Chip Kelly is an obvious No. 1. In fact, I'm not even sure how you gainsay that.

But who's No. 2?

That's the question before your faithful Pac-12 bloggers.

Kevin Gemmell: Since you went first last week, and I used it as an opportunity to take a shot at you about Darron/De'Anthony Thomas Top 25 incident, I'll take the lead this week and suffer whatever ribbing comes from it.

To be honest, I was pretty torn when trying to figure out who I would put at No. 2 in the conference. I think you can easily make an argument for three or four different guys. But I've also seen what Kyle Whittingham has done at Utah from the very beginning when I used to cover the Mountain West Conference.

His résumé is stellar, and his credentials are without question. He has an undefeated season to his credit and two BCS bowl game victories (I believe the NCAA credits him and Urban Meyer both for the Fiesta Bowl win). If I'm wrong on that, he still has a BCS bowl victory at a then mid-major program.

He's 7-1 all-time in bowl games. That means he's a closer. The only bowl loss was in 2010 to Boise State -- the Broncos' second football game following the Nevada field goal debacle. There weren't many that thought Boise would lose that one.

What I think is the most impressive thing about Whittingham, though, is that he's proven to be his own man. He easily could have fallen into the trap that David Shaw now finds himself in at Stanford. Critics will constantly question Shaw about if he can do it outside of Jim Harbaugh's shadow and without Andrew Luck on the roster. Whittingham faced similar charges in the face of Meyer's departure.

In that time, he's gone 66-25 and stewarded the program into the Pac-12, where the Utes went 8-5 last season, including a come-from-behind win over Georgia Tech in the Sun Bowl. Sustained success means several things. He can recruit. He can reinvent himself and the team with each new generation of players. And he makes good hires.

We all know one bad recruiting class can set a program back several years. Bad hires can have an even longer impact. Whittingham is not afraid to take gambles -- and the latest one is naming former quarterback-turned quarterbacks coach Brian Johnson his offensive coordinator. At least some see it as a gamble. But Whittingham has given us no reason over his career to think it's not going to be a great hire.

The fact is, Whittingham wins year after year. Can't ask for much more out of your coach.

Ted Miller: I deserved the snark over the twin No. 12s. That was a moment of clumsy compensation for a boneheaded oversight on my part. Of course, you did steal my No. 2 coach, which I will write off to your savvy and your foreknowledge you got to go first this week.

And it gives me a chance to tout a guy who might shortly challenge for the top-spot on this list: Arizona's Rich Rodriguez. In fact, if we could make Rodriguez's ill-fated, three-year tenure at Michigan magically disappear, and then view Rodriguez as arriving in Tucson after a brilliant run at West Virginia, you would be able to make a case for him against even Kelly.

Before the disaster in Ann Arbor, Rodriguez was widely viewed as among the nation's best coaches. He'd been successful everywhere he went, and was considered one of the nation's truly great offensive minds -- not unlike Kelly. He went 60-26 at West Virginia and, after going 3-8 his first year, never won fewer than eight games. He also won a Sugar Bowl over Georgia, and his team won the Fiesta Bowl over Oklahoma after he bolted for Michigan. The Mountaineers won 33 games his final three seasons. According to this high-powered calculator, that's an average of 11 wins per season.

But what about Michigan? Well, as we've said before and surely will say again, his failure at Michigan was more about Michigan than Rich Rodriguez. It was a bad fit from the get-go in terms of his personality versus the "Michigan way"; Rodriguez wasn't able to hire his defensive coordinator, as he has done at Arizona with Jeff Casteel; he was shamefully betrayed and undermined by a Machiavellian Lloyd Carr; and it's not unreasonable to question the agendas of some of the media coverage he received.

Some Michigan fans take issue with that perspective on Rodriguez's Michigan tenure, much of which is detailed in John Bacon's book "Three and Out." But only because they love the Wolverines more than the truth, at least in this instance.

Rodriguez repeatedly has said he's not a quick-fix guy -- he, by the way, told the folks hiring him at Michigan exactly that -- and that it will take three years for his systems and recruiting to truly take hold. I doubt Wildcats fans are exciting about waiting that long, but the smart money is on Rodriguez finding a way to get it done in Tucson.

And, yeah, that means it's legitimate to dream about a first Rose Bowl within five years.

Wouldn't it be fun if it were against the Wolverines?

One of the most frequent sources of debate and disdain when it comes to college football’s Bowl Championship Series is the disparity between payouts to automatic-BCS-qualifying conferences and non-automatic qualifiers.

It turns out that gulf is just as big when it comes to NCAA distributions from March Madness.

Last year, the Big East brought home more men’s basketball tournament money -- $24.9 million -- than any other conference. The most a non-automatic-qualifier conference brought home was Conference USA, at $6.95 million.

Not much is likely to change this year, as 14 of the Sweet Sixteen teams hail from automatic-qualifying football conferences. Nine are from the Big East and Big Ten conferences.

Since automatic-qualifying conferences were formed in 1998, no school outside of those has won an NCAA men’s basketball national title, and every champion since 1967 would fit into today’s FBS conference lineup. Just three national championship games since 1998 have featured a team from outside such conferences.

Although March Madness produces revenue of $771.4 million a year, as compared to $162.5 million generated by the BCS’s television contracts, the majority of conferences receive more revenue from the BCS than from the NCAA’s Basketball Fund, as the table shows.

Schools from the six automatic-qualifier football conferences brought home 47.5 percent of all money distributed by the NCAA based on performance in the tournament, while the five non-automatic-qualifier conferences banked 10.5 percent. The rest went to teams whose conferences play football at a lower level. In football, the disparity is even starker: automatic-qualifier conferences took home 85 percent of all BCS money distributed last year.

March Madness is the primary revenue generator for the NCAA, so not all money is distributed based on performance in the tournament. For 2010-11, the NCAA distributed $452 million of the approximately $771.4 million produced by its television contract.

Just $180.5 million was distributed based on performance in the NCAA tournament through what’s called the “Basketball Fund.” An almost identical amount was distributed based on how many sports each school sponsors and how many grants-in-aid each supports. The remainder is distributed for academic programs and financial assistance for student-athletes.

The Basketball Fund portion of the NCAA’s distribution each year is based on how many units each team in the tournament earns. Each team in each game except the championship game receives a unit for playing. This year each unit is worth $242,000.

Money is distributed based on a six-year rolling period by adding up all of the units earned by each school during the preceding six years. Checks are cut to the conference, not the individual school which participated in the tournament, unless the school is independent. Each conference then chooses whether to divide the money equally or based on tournament performance.

The SEC has historically divided the money it receives into 13 equal shares, with the conference keeping one share, after reimbursing participating teams for travel and rewarding them for performance. In addition, schools receive $50,000 for participating in each round up to the Final Four and $100,000 for appearing in the Final Four.

The Big 12 distributed by an entirely different method in 2010-11. Each member institution was awarded an amount equal to the units the school earned in the current fiscal year. Revenue from units earned by members during the previous five years was divided equally among all members. The conference did not supplement travel or other expenses.

The surest route for just about any investigation? Follow the money. When money started flowing in and out of prep 7-on-7 football tournaments, the NCAA raised an eyebrow.

Yet once the NCAA and universities recognized that 7-on-7 tournaments were quickly becoming the football equivalent of the sleaze of AAU basketball, the question became what would everyone do. It hasn't been easy finding answers. For one, these enterprises mostly operate off campuses and away from NCAA jurisdiction.

"It's a pretty complex topic," said Mark Jackson, USC's senior associate athletic director, and one of the hosts of the summit called, "The Impact Of 7-On-7 Organizations On College Football Recruiting" on Tuesday at the Galen Center.

First of all, 7-on-7 football isn't some type of satanic cult. There are positives.

• It gives players more exposure, which increases scholarship opportunities.
• If a player's high school team is mostly run-based, it gives quarterbacks and wide receivers a chance to shine in pass-first games.
• Players who are competing in 7-on-7 football aren't doing other things where they might get in trouble.
• Many of the coaches and organizers are in it for the right reasons: To help young people.
• 7-on-7 football is fun.

Of course, the negatives are why athletic directors; compliance officers and head football coaches from the Pac-12 and Big Ten; NCAA enforcement staff; representatives from the Pac-12, SEC, Big 12 and Big Ten conference offices; operators of 7-on-7 organizations; and high school coaches gathered for an invitation-only event at USC.

• 7-on-7 football can marginalize high school coaches.
• It allows for the insinuation of third parties -- read: "street agents" -- to work themselves into a young athlete's recruiting process.
• It's become a big-money operation, which creates plenty of opportunities for NCAA rules to be bent, twisted and broken.

"The conversations got heated and spirited but it was good to understand the landscape," Jackson said.

So what ideas came up during this "heated and spirited" discussion? More than a few.

For one, there needs to be communication between the high school coaches and the 7-on-7 coaches. One major problem when a young man becomes a recruit is it seems two separate coaches now speak for the player. Often these coaches are at odds. A 7-on-7 coach might tell a player that he should change high schools. Or a 7-on-7 coach might tell a college team that he represents a young man, not the high school coach.

Further, things get complicated when young men on tour with 7-on-7 teams show up for unofficial visits on campuses. Who pays for these visits? Perhaps it might help to make changes to the official recruiting calendar so these visits fall more under the NCAA rules umbrella.

Finally, as 7-on-7 tournaments get bigger -- and richer -- it makes sense for them to get more organized and standardized. And supervised. Wouldn't it make sense for the NFL to get involved? After all, it is the chief steward of the game.

When it started, 7-on-7 football was small and all the money was coming from grassroots fundraising. Now it's a big business, with companies like Under Armour and IMG involved. Pining for simpler times isn't going to help. So universities and the NCAA are trying to find common ground with organizers, creating rules and oversight that might prevent 7-on-7 football from tumbling into the corrupt morass of AAU basketball.

"These things are not going away," Jackson said. "This is free enterprise."

Free enterprise operating parallel to the complicated and controversial "amateurism" of college sports' cash cow, but that's a topic for another day.

Oregon released Friday to the media a "proposed findings of violations" from the NCAA, which says the Ducks' football program broke NCAA rules through its use of three recruiting scouting services and by exceeding the permissible number of coaches participating in recruiting at any one time.

Further, the NCAA is proposing that Oregon agree that from 2008 through 2011 "the athletic department failed to establish policies and procedures to monitor the football program's use of recruiting or scouting services."

This is not a formal Notice of Allegations from the NCAA -- the investigation remains ongoing for both Oregon and the NCAA -- and four of the document's seven sections are redacted. So drawing specific conclusions as to what this means for Oregon's football program is impossible.

You can read the document here (what's not redacted by Oregon). And here is a note to Oregon fans from athletic director Rob Mullens on the document's release. Here's a story from the Eugene Register-Guard. And one from The Oregonian, which noted: "Until [the] internal inquiry concludes, UO general counsel Randy Geller said, 'the university is not necessarily agreeing with the findings.'"

What does this mean?

Here's an educated guess: Oregon will not get a wrist slap from the NCAA. And it won't get horribly bombed.

Yeah, I know, thanks a lot.

Oregon fans looking for good news should note that a "failure to monitor" charge, while it can carry burdensome sanctions, is not the dreaded "lack of institutional control."

Still, predictions at this point as to what the NCAA eventually will do remain pure guesswork. For one, there's a lot of stuff Oregon won't let us see. For another, as pointed out by CBS Sports' astute Bryan Fischer in a Tweet, "Reading Oregon/NCAA docs, never been a major infractions case involving 13.14.3 (recruiting/scouting services). So definitely new ground."

This is unexplored territory for an organization that often seems to make completely random, arbitrary rulings. Predict outcomes at your peril.

Many of the NCAA's specific allegations focus on the Ducks getting "oral reports" from scouting services. That's a no-no.

What about Willie Lyles? Nothing earth-shattering. From the document: "In 2010, the football program paid $25,000 for a subscription to Complete Scouting Services (CSS) and received oral reports from CSS representative Lyles. Additionally, the football program failed to gather recruiting or scouting information from CSS at least four times per calendar year, as required by NCAA recruiting or scouting legislation."

As for the failure to monitor:

Regarding the recruiting or scouting services, the athletic department failed to establish policies and procedures to monitor the football program's use of recruiting or scouting services. Additionally, athletics administrators with responsibilities in the football program failed to monitor the information provided by recruiting or scouting services to ensure compliance with recruiting or scouting service legislation. This collective failure partly resulted in the violations outlined in Finding 2.

Recall how all of us media sorts have kept bringing up the loopholes and gray areas that are in play here? It's meaningful, again, that NCAA investigators/infractions folks have little experience with cases like this. Alleged "street agents" in football, while long an issue in basketball, are a mostly new thing. And a new area of emphasis for the NCAA.

My general impression here is that Oregon, from the beginning, has tried to work with the NCAA instead of quibble over details. It lawyered up with attorney Michael Glazier, a partner in the firm Bond, Schoeneck & King, the go-to guys for NCAA investigations, in order to best present its position, yes, but also to make sure it didn't violate the NCAA's sense of etiquette in these matters. While it's often incorrectly stated or written that USC didn't cooperate with the NCAA during the Reggie Bush case, there's no question that USC aggressively fought the allegations against it. It appears that Oregon isn't doing that, that it's trying to reach accord with the NCAA.

George Schroeder of the Register-Guard speculated on Twitter -- insightfully, I think -- that Oregon might hope for a "summary disposition" that would allow it to avoid an infractions committee hearing altogether. A plea bargain, so to speak.

That said, don't expect this case to be quickly wrapped up in a few weeks. The wheels of NCAA justice almost always move slowly, and, again, the Notice of Allegations has yet to arrive.

But the Oregon case is moving forward, providing grounds for hope to parties on both sides of the aisle.

Those who want Oregon to get hit hard -- despite no "lack of institutional control" -- probably feel like there's a chance that still happens. And Ducks fans can reasonably cross their fingers that eventual sanctions won't be severe enough to put an ax wound in the middle of a budding Pac-12 superpower.

Lane Kiffin is aware of the hype that is building around USC. He knows some folks believe the Trojans are again -- after a three-season layoff -- back in the national title discussion. He knows it's possible his team will enter the 2012 season ranked No. 1.

And he has one thing to say about that hype. Well, two things. First off, thanks.

"We're appreciative of the national respect coming our way with the preseason No. 1 or No. 2 conversations," he said. "That does kind of give you a kind of state of your program right now. To know what was handed down a little over a year and a half ago [NCAA sanctions], what most people considered a death penalty and the end of 'SC for years and years, and then to be sitting where we are now, we're appreciative of that. Obviously, that excites our fan base, who have had so much taken away from them. And it excites future recruits."

The other thing he has to say about said hype? It amounts to a "whatever."

"We don't talk about that at all within our team," Kiffin said. "Like we said again and again last year, the game is about the preparation, it's not about the hype."

That attitude earned the Trojans a 10-2 finish, including a win at Oregon, and final No. 6 ranking. The program's positive momentum hasn't let up either in the offseason. First, quarterback Matt Barkley opted to return for his senior year, when he'll be one of 18 returning starters. Then Kiffin signed a highly rated recruiting class. Not including early enrollees, the Trojans signed 12 that count for the 2012 class.

The Trojans could have signed more players, but they need to be at or under 75 scholarships over the next three years per NCAA sanctions. That's 10 less than everyone else. While that can't help but have some impact, Kiffin and his staff have been dealing with fewer than 85 scholarship players and a lack of depth since he arrived in 2010. They've put together a plan that they believe will pencil out and maximize what they are allowed to have.

"We've charted out five or six years from now, how our numbers will look," Kiffin said. "We project who's going to redshirt, how long they will stay with guys who leave early. We've had a very specific plan in place. Obviously, you see some of that in place as far as guys counting backwards and signing 30 guys [last year] and having appealed scholarship reductions so we could do that."

But Kiffin still knows the sanctions will make life harder for the Trojans in the Pac-12, no matter how perfectly their plan works. It's not only about subtraction from the USC roster, after all.

"It's not just that it's 10 less that we are getting, it's 10 we're handing to our opponents that would be coming to USC," he said.

Kiffin's best recruiting job, however, was creating an atmosphere that made Barkley want to return to complete "unfinished business." With Barkley, a three-year starter, back, the USC offense could put up huge numbers. Consider the pass catching talent around him: All-American receiver Robert Woods, second-team All-Pac-12 receiver Marqise Lee, athletic tight ends Xavier Grimble and Randall Telfer as well as up-and-coming receivers George Farmer and Victor Blackwell.

After throwing a Pac-12 record 39 touchdown passes in 2011 and ranking eighth in the nation in passing efficiency, there isn't much left for Barkley to master. Last year, it was a case of getting his young supporting cast to mesh, which they did late in the season. This year? It's about becoming special on offense.

Of course, a player can always improve. Barkley won't get to chill out with a lemonade and a good book on a Barcalounger during spring practices.

"We're really challenging him to add things to his game," Kiffin said. "That's about putting stuff around him, doing different things with him, keeping him motivated, keeping him challenged, making it competitive every day in practice with our defense."

And, not unlike Andrew Luck this past year at Stanford, Barkley may get more opportunities to make play-calling decisions at the line of scrimmage.

"He already does more than he gets credit for," said Kiffin, who calls the Trojans' offensive plays. "Matt's capable of doing all that stuff. The only difference was early on that Matt had so much youth and inexperience around him on offense [last year]."

So what is USC focused on between now and spring practices? Well, Kiffin hopes to fill three coaching vacancies -- LBs, WRs and DBs -- before the end of next week.

Then Kiffin must figure out who will protect Barkley's blindside at left tackle -- likely Kevin Graf or Aundrey Walker, who's lost 30 of his 375 pounds from his freshman year. He's got to sort things out on the D-line. And he's got to ponder the curious lack of depth at running back.

There should be enough there to keep the focus on the field and not on the gathering hype.

We like doing Power Rankings at ESPN.com. These are the post-signing day Power Rankings.

If you want to see where your team stood on Jan. 10, go here.

The schedule does not factor into these. This is a projected pecking order based on where a team stands right now.

And if you don't like where your team is in the post-signing day Power Rankings, then I'd suggest whining about it until your team plays better.

1. USC: The Trojans ranked 13th in the final recruiting rankings with just 12 signees. They will be ranked in the preseason top five, perhaps even No. 1. If things go according to plan, USC will blow a big raspberry at Paul Dee next January.

2. Oregon: The Ducks surprisingly lost QB Darron Thomas to the NFL, but the far more important news is not losing coach Chip Kelly to the Tampa Bay Buccaneers. A strong recruiting class and another likely top-five preseason ranking sets the Ducks up nicely to enter the national title chase.

3. Stanford: Stanford signed the best recruiting class in the Pac-12. It was ranked 12th by ESPN Recruiting and much higher by just about every other recruiting service. While the Cardinal have big holes to fill -- most notably behind center -- a glance through the roster suggests those rooting for the program to topple after a grand rise will be disappointed.

4. Washington: Much of the recruiting season had been disappointing for the Huskies, particularly losing almost all of the top in-state prospects, including a pair of A-list linemen who would have addressed major needs. But Steve Sarkisian made a series of aggressive moves rebuilding his coaching staff, most notably with the hiring of defensive coordinator Justin Wilcox and ace recruiter Tosh Lupoi. That supplies much of the positive momentum here.

5. Utah: The Utes signed a strong recruiting class and welcome back a wealth of starters from a team that won eight games without much production at QB. The promotion of 24-year-old Brian Johnson to offensive coordinator was a surprising move, particularly with fans rooting for a "celebrity" hire. It could prove to be a stroke of genius, but the onus is now on Johnson to make it become so.

6. UCLA: The Bruins are the big climbers from our Jan. 10 power rankings -- moving up from No. 10 -- but that's what happens when new coach Jim Mora punches back at skepticism with an outstanding recruiting class. A team that looked like a "meh" is moving closer to a "maybe."

7. California: Despite all the hand-wringing over the loss of Lupoi and receivers coach Eric Kiesau to Washington, the Bears still signed a top-25 recruiting class that addresses needs. Still, perception matters, and at present, Bears fans seem more worried than optimistic. Nothing, of course, that a few wins in a shiny remodeled stadium can't change.

8. Arizona: Rich Rodriguez's recruiting class finished at or near the bottom of the Pac-12, according to most rankings. That said, Rodriguez got his man at defensive coordinator, Jeff Casteel, which is significant because most trace the problems at Michigan to his failure to do so for the Wolverines.

9. Washington State: The Cougars didn't soar in the recruiting rankings just because of the hiring of coach Mike Leach. Still, that doesn't appear to be dampening the enthusiasm in Pullman.

10. Arizona State: New coach Todd Graham did a solid job salvaging the Sun Devils' recruiting class. But the loss of QB Brock Osweiler to the NFL and the NCAA's rejection of receiver T.J. Simpson's bid for a sixth year of eligibility leave the program with plenty of questions on offense. And just as many on defense.

11. Oregon State: The Beavers were victimized by a handful of late recruiting flips that put dents in what was shaping up to be a strong class. And the loss of secondary coach Keith Heyward to Washington also was a blow. On the plus side, the Beavers will see 17 returning starters during spring practices.

12. Colorado: The Buffaloes remain at the bottom because the bottom line is this: They welcome back 13 starters from a team that went 3-10 and ranked last in both scoring offense and scoring defense. Still, coach Jon Embree put together a solid recruiting class, one that could become the foundation of his substantial rebuilding project.

ESPN's Adam Schefter is reporting the Tampa Bay Buccaneers "have identified Oregon head coach Chip Kelly as the main target of its search for a new head coach and the two sides are involved in active contract discussions."

Schefter reported Kelly "interviewed with the Buccaneers last week and the two sides are aiming to work out a deal within the next 48 hours."

So not a done deal, but obviously this would feel fairly cataclysmic for Ducks fans. The Pac-12 blog was of the mind at the Rose Bowl that Kelly was in for the long term with Oregon.

Couple of quick thoughts.

• Tampa Bay must really want Kelly. Unless there's a negotiated settlement, Kelly's buyout is $3.75 million and he's scheduled to make $3.5 million next year. So we're talking -- conservatively -- $8 million just to get started. Of course, top NFL salaries are $7 million.
• Would Kelly bring a spread-option to the NFL (even though he ran less spread-option last year than ever)? Maybe. It seems the NFL, long staid about what offenses should look like, has become more open-minded of late.
• Some will immediately think Kelly is getting out ahead of NCAA sanctions, see Pete Carroll at USC. That's not my take. The recent scuttlebutt has hinted that the sanctions won't be severe.
• That said: Kelly is a football savant who loves coaching and watching film -- and watching film and coaching. College coaching includes a lot of non-coaching responsibilities, including the NCAA, recruiting and boosters, etc. That has never been Kelly's cup of Joe.

If this happens and Kelly leaves, the name you would hear immediately would be Boise State's Chris Petersen. While his name comes up with just about every major opening, he has strong ties to Oregon. He coached there from 1995-2000. When people talked about jobs that might lure Petersen away from his comfort zone in Boise, Oregon often topped the list.

The Ducks could double his $2 million salary -- and give his assistant coaches huge raises, too.

So stay tuned. As stories go in the Pac-12, this could become a biggie.

The Oregonian reacts here.

And the Eugene Register-Guard.

With the transfer of the nation's second leading tackler, Arizona's glaring need at linebacker just got a boost.

Akron linebacker Brian Wagner will enroll at Arizona this week and will be immediately eligible due to an NCAA rule that allows athletes pursuing graduate degrees not offered at the former school to play right away.

Wagner, 22, averaged 13.36 tackles per game in 2011, and considering top tackler Luke Kuechly of Boston College is off to the NFL, Wagner will be the top returning tackler in FBS football.

Wagner, who earned first-team All-MAC honors, is taking advantage of the same transfer rule that was used by Wisconsin quarterback Russell Wilson.

Why is this a big get for Arizona? Because its top two tacklers, Derek Earls and Paul Vassallo, are graduating, and the Wildcats' top two returning linebackers -- sophomores Hank Hobson and Rob Hankins -- combined for four starts and 18 tackles last season, in large part due to the Wildcats using a base nickel formation much of the season. But when you toss in 2010 starter Jake Fischer, who is coming back from an ACL injury, you have four experienced guys for three spots.

And, yes, you can essentially pencil Wagner, 6-foot, 235 pounds, into the starting lineup.

From the Tucson Citizen:

He played middle linebacker in a 4-3 scheme at Akron. Exactly where he fits into Arizona’s scheme is to be determined, Wagner said, with the Cats presumably running a 3-3-5, no matter who coach Rich Rodriguez eventually brings in as defensive coordinator.

As for that defensive coordinator, nothing yet -- I found this to be an interesting narrative on back-and-forth with West Virginia DC Jeff Casteel. Speculation that Penn State also might be a player with Casteel raised one of my eyebrows, though Casteel's 3-3-5 doesn't sound like a Penn State defense.

The retail market for licensed collegiate apparel is, quite simply, a behemoth of a business that brings in about $4.3 billion annually.

Seemingly everyone wants a piece of it, which is why so many people at so many major events hawk items of all shapes, types and sizes -- whether the items are legitimately made and licensed or counterfeit.

Vendors selling counterfeit goods mixed right in with legitimate vendors at the SEC Championship game in December in Atlanta. They did it at the Rose Bowl, too. And they’ll do it again Monday night at the 2012 Allstate BCS National Championship Game.

Last year, more than 60,000 pieces of counterfeit merchandise valued at more than $1 million overall were seized by Collegiate Licensing Company. While CLC represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA, it’s not the only licensing agency around; Learfield Sports, Licensing Resource Group, and Silver Star Merchandising represent collegiate properties in their licensing efforts as well.

At the 2011 SEC championship Game, CLC took possession of 1,012 pieces of unlicensed product with an estimated retail value of more than $15,000. That’s up from 2010, when 541 pieces of unlicensed produced were seized or voluntarily surrendered by vendors. More than twice that many products were seized last January at the Rose Bowl by CLC.

CLC officials said that on average, nearly 5,000 counterfeit items, from T-shirts to hats to bracelets, are seized outside the host stadium of the BCS title game each year.

Some of the items are obvious: In December in Atlanta, a roaming vendor on Mangum Street south of the Georgia Dome peddled T-shirts, gold letters emblazoned on purple reading: “BATON [expletive] ROUGE.” The back of the shirt warned: “IF YOU DON’T BLEED PURPLE AND GOLD TAKE YOUR [double expletive] HOME!”

Most people wouldn’t consider such a shirt an officially licensed product of Louisiana State University because of the vulgar language. But another vendor sold shirts proclaiming a “2011 SEC Championship Showdown” and featured the trademarked logos for LSU and Georgia. Few buyers would be able to determine the shirts were counterfeit.

CLC investigators team with local police at major events and seize such material, give citations to the vendors or arrest them. Companies like CLC conduct such enforcement activities because federal law requires trademark owners to “police” their mark. Trademark law is largely enforced through private lawsuits, although there are also criminal penalties for counterfeiting goods. Failure to police a mark by attempting to prevent infringing uses can result in a loss of protection for a trademark.

The most clear-cut violations by vendors are those involving the use of trademarks that are registered at the state or federal level. Trademarks include more than just the university, conference or BCS logo. For example, University of Georgia lists the following trademarks: “Georgia,” “University of Georgia,” “Georgia Bulldogs,” “Bulldogs,” “Dawgs,” “UGA,” “University of Georgia Athletic Association,” “Between The Hedges,” “How Bout Them Dogs,” “Go You Silver Britches,” “Hairy Dawg,” the oval “G” mark and many others.

In addition to registered trademarks at the state or federal level, universities can also claim common law rights to marks or wording typically associated with the university.

In 2008, the Fifth Circuit Court of Appeals upheld a decision by a Louisiana federal district court against Smack Apparel for intentional trademark infringement based on its use of school colors in combination with other designs and words that made it apparent the references were designed to associate with a particular school. For example, one shirt featured the following: “Got Seven?” “We do! 7 Time National Champs.” The shirt included a depiction of the state of Ohio and a marker noting Columbus, Ohio, on the back. The court decided the shirt referred to the seven college football national titles claimed by Ohio State University.

The court ruled that the schools involved in the suit owned trademark rights in their color schemes and that combined with other indicia on the various shirts, such as the reference to Ohio State’s location in Columbus and national titles in the example above, trademark infringement had occurred, even without use of the school name or logo.

So, who are these vendors?

One of them cited in Atlanta was the man selling the shirts with the expletives. He said he planned to keep $8 of the $20 shirt cost, with $12 going to his boss. He expected to make $1,500 to $2,000 that day before he was stopped by CLC investigators and Atlanta police for vending without a permit.

The man said he was based out of Cleveland but traveled nearly every weekend for major sporting events. He said he worked for a company named Street Talk Tees, which is registered as a business in Ohio for “novelty tees and apparel.” The vendor said his company employs about 30 people who travel to events -- two others also worked the SEC game.

Requests for comment from Street Talk were not answered.

CLC says buyers have a few ways to determine the authenticity of their purchases:

•  Look for an “Officially Licensed Collegiate Products” hologram on the product or hangtag.

•  Consider taste of the product, as distasteful designs are not approved by trademark holders.

•  A torn or missing tag usually is evidence of a second-hand garment.

•  The name of the manufacturer will be on the product somewhere, either in the form of a hangtag, a neck label, or screen-printed directly.

•  All merchandise should have appropriate trademark designations next to a specific name or design.

Why be so conscientious when you buy collegiate merchandise? Each year, universities depend on millions of dollars in royalties to fund athletic programs and other university initiatives. For example, the University of Florida showed more than $6 million in licensing revenue on its audited financial statement for 2010-11, with just $40,000 of that going to CLC in marketing fees.

Ohio State budgeted for $3.5 million in licensing revenue for 2011-12 and projects $1.58 million of that will move from the athletic department to the university, to be used for academic programming and scholarships.

The 2011-12 bowl season hasn’t been a gem in terms of attendance, even with four games yet to play. Nearly 3 percent fewer people -- 42,959 -- have attended games this season than last year.

Yet college football profits topped $1 billion last year, attendance during the regular season increased for the fourth time in five years last year, and big matchups like the LSU-Alabama game this November were huge on TV -- that game alone drew almost 6.5 million more viewers than 2010’s highest-rated matchup. So what gives with the bowl attendance?

Bowl executives list a number of reasons for the decline. Tina Kunzer-Murphy, an ESPN executive who is also executive director of the MAACO Bowl Las Vegas and chairwoman of the Football Bowl Association, says factors include public disenchantment with football’s postseason system, the tough economy and games that feature teams which haven’t been able to draw fans. (ESPN owns seven non-BCS bowl games and the BCS broadcast rights through 2014.)

Seven bowls thus far have seen a decrease in attendance of 10,000 or more from last year. With the exception of the Taxslayer.com Gator Bowl, all have one thing in common: last year’s game featured a team whose campus was less than 300 miles from the bowl. In the cases of the San Diego County Credit Union Poinsettia Bowl, Sheraton Hawaii Bowl and Military Bowl Presented by Northrop Grumman, last year’s matchup featured a team within just 10 miles.

After posting its highest attendance ever last year at 48,049 with local team San Diego State University playing, the Poinsettia Bowl saw attendance slashed in half this year with a TCU vs. Louisiana Tech matchup. The Sheraton Hawaii Bowl saw a decline of more than 10,000 this year with its Southern Miss vs. Nevada matchup, with Nevada distributing less than 1,000 tickets to its fans.

The Franklin American Mortgage Music City Bowl, Kraft Fight Hunger Bowl and Outback Bowl each featured a team located less than 300 miles away last year, and each saw at least 11,000 fewer tickets sold this year. The local-school-tie-in anomaly: the Gator Bowl, which despite having a matchup between Urban Meyer’s former team and the team he’ll coach in 2012 -- and the University of Florida’s close proximity to Jacksonville -- the bowl saw a decline of 16,185 fans this year.

Bowls that saw increases of 10,000 or more fans this year similarly saw their fortunes tied to fan base proximity.

The Chick-Fil-A Bowl, which saw its 15th straight sellout in 2011, benefits from its proximity to the fan bases of the ACC and SEC, but that’s not the key to success, says bowl president and CEO Gary Stokan.

“Every bowl has the opportunity if they work diligently to sell tickets to local people and businesses before the teams are announced," he says. Stokan says his bowl sells approximately 38,000 tickets each year before teams are announced, leaving essentially only the team ticket allotments available.

While he says some of the bowl’s success is due to Atlanta being the “capital of college football” and home to the first- or second-largest segment of each ACC and SEC school’s alumni base, he believes the true secret to attendance success is in selling to locals, not waiting until schools are announced to sell to fans.

Will Webb, executive director of the Belk Bowl in Charlotte, says his bowl looks at fan interest level, not only proximity.

He says in addition to attending games and paying close attention to a team’s record for the second half of the season, bowl officials also monitor Internet message boards. A lot of fans calling for a coach’s head? Then the fan base probably isn’t excited enough about a bowl game to pack the house. Last year, Louisville looked like a good choice until the bowl committee noted the Cardinals’ basketball schedule. Officials saw a basketball game against rival Kentucky scheduled for the same time as the bowl game. Needless to say, the bowl passed Louisville.

Kunzer-Murphy echoed some of Webb’s sentiments with regard to the MAACO Las Vegas Bowl. Down to Arizona State or UCLA, bowl officials had to weigh UCLA’s two big losses at the end of the season and firing of head coach Rick Neuheisel. Meanwhile, Arizona State had never been selected for the bowl, had never played in Nevada, and traveling to Las Vegas would be easy.

When asked about potential changes in light of the down attendance this year, each bowl executive had a somewhat different answer, but all were open to change. Kunzer-Murphy believes change is inevitable once conference realignment is settled. Stokan likes a playoff idea that keeps the BCS bowls but also boosts the importance of the other bowls.

Let's play a quick game of fill in the blank: Oregon fans are ... What comes to mind? Keep it clean, folks. Behave!

Yes, it is fair to say that Oregon fans have eagerly, zealously and vociferously embraced the recent success of their team. The seed that was planted when Kenny Wheaton went the other way against Washington in 1994 is now a full-grown oak, and Oregon fans enjoy pointing out that their oak is more stately and beautiful than yours.

Eleven other Pac-12 teams want Oregon to go away. We have bad news for those 11. Not happening.

With the Rose Bowl on Jan. 2 against Wisconsin, the Ducks are playing in their third consecutive BCS bowl game. No other team in the country has played in three consecutive BCS bowl games. But this rise to the nation's elite started before this run of conference success. Oregon's first taste of national title contention was in 2000 and 2001. After a middling, post-Joey Harrington, pre-Chip Kelly interim, it was ranked No. 2 and a national title contender in 2007 before quarterback Dennis Dixon blew out his knee. Oregon finished the 2008 season ranked 10th. It finished 11th in 2009 after losing the Rose Bowl to Ohio State. It finished third in 2010 after losing to Auburn in the national title game.

While opposing fans can still pull out the "They haven't won a BCS bowl game under Kelly" card, that tweak comes from beneath the Ducks in the Pac-12 pecking order, so as ripostes go, it's rather pyrrhic.

And the Ducks, even if they lose to Wisconsin, will be a preseason top-10 team in 2012, probably top-five if they win the Granddaddy. There certainly is a lot to like about the depth chart.

Not including junior running back LaMichael James, who is likely off to the NFL, the Ducks should welcome back six starters on offense, six on defense and both specialists in 2012. But that doesn't tell the entire story.

For one, the Ducks will have a two-year starter returning at quarterback in Darron Thomas. While Thomas has had runs of inconsistent accuracy, there are two bottom lines: He's 22-3 as a starter and has thrown 63 touchdown passes with just 16 interceptions.

But what's notable about the Ducks' depth chart is not just returning starters.

Oregon only lists a two-deep. That means 44 players on offense and defense. Of the 22 names on offense, just four are departing seniors, not including James. Of the 22 names on defense, just six are seniors.

And most of the players who are leaving -- or are expected to leave, as in James' case -- are presently backed up by intriguing young talents who already have significant game experience. James leaving? Well, you all know who Kenjon Barner is. Tight end David Paulson? Freshman Colt Lyerla caught five touchdown passes this season. Lose two offensive linemen? Junior Ryan Clanton and freshman Jake Fisher have seen plenty of action. Lose two linebackers? Kiko Alonso has started five games and Boseko Lokombo has played a lot. Cornerback Anthony Gildon out the door? Redshirt freshman Troy Hill has started five games while Gildon has been hurt (and is doubtful for the Rose Bowl).

Further, the Ducks have some redshirt freshmen on both sides of the ball -- particularly at linebacker and receiver -- who figure to make an impact next year. Receivers Devon Blackmon, Tacoi Sumler and B.J. Kelley were highly touted 2011 signees, who could bolster the Ducks passing game.

If you were connecting the dots, you'd actually project the Ducks to be better in 2012 than their 2011, 11-2, Pac-12 champion selves.

And, even with the loss of Thomas after next season, the Ducks appear to set up nicely for 2013. And beyond.

I know. I know. Fans of those 11 other Pac-12 teams are jumping up and down and waving their arms, bellowing, "What about Willie Lyles and the NCAA?"

True, major NCAA sanctions would seem the mostly likely way the Ducks get knocked from their ascent to the nation's elite. And it could happen. You never know with the NCAA.

But the more I talk to people who make educated guesses on NCAA investigations, not to mention a few who have specific knowledge of the NCAA's inquiry into the Ducks, the more I'm leaning toward the position that the NCAA will not pound Oregon. I suspect sanctions will fall short of what Ohio State recently received.

Of course, I thought USC would receive less severe penalties than Alabama received in 2002, so I've also learned to not expect the NCAA to be logical and fair.

The point is this: If you are wondering what Oregon is likely to be doing in, say, 2014, my projection is they still will be annoying 11 other teams.

The Ducks aren't going to go away.

Reported VIP strip club outings, illegal campaign contributions, expense claims that qualified as only slightly less than stealing: The Fiesta Bowl organization sounded like it was inspired by "The Sopranos" in a series of stories written by the Arizona Republic from 2009-10. When the U.S. Attorney's Office, FBI and IRS began investigations, the resemblance was even more striking.

Former Fiesta Bowl COO Natalie Wisneski was indicted in Arizona federal court on nine criminal counts on Nov. 16, and among the seven felony counts were conspiracy and filing false tax records. More indictments could follow, including for former bowl CEO John Junker, who was forced out in March. Junker, according to reports on the investigations, piled up nearly $5 million in expenses on the company's credit card over a 10-year period. Along the way, he allegedly paid for a $1,200 strip club visit and held a $33,000 birthday party for himself in Pebble Beach, Calif.

Bowl games already were catching heat in the media, and not just because of fans wanting a playoff system instead of the BCS. More than a few news reports had questioned the bowl games' tax-exempt status. Tales of the lavish ways of the Fiesta Bowl certainly didn't help the public perception.

Fiesta, indeed.

Into this swirling mess stepped Robert Shelton: an academic, a physicist and a former president of the University of Arizona. But his taking over the top spot at the Fiesta Bowl wasn't a moment for relativity. The bowl organization's issues were philosophic as much as anything. And Shelton's focus after taking over was existential. A branding group from Dallas was brought aboard to study the simple idea of why the Fiesta Bowl existed and what it should aspire to be.

"If we disappeared tomorrow, what would be better or what would be worse in the world?" Shelton said. "The answer is pretty simple in the end. The answer isn't bowl games. We exist to bring economic value to the state of Arizona, to be a window to the state of Arizona, a source of pride. That people outside the state of Arizona will come to see Arizona. We exist for philanthropic purposes. So that's why we are here."

And then he added: "If we keep that in mind, then we can say, 'How do we do this?'"

If the Fiesta Bowl -- the game itself -- isn't the end but the means to an end, then the Fiesta Bowl's prime directive is to serve its community, though probably not at the local strip clubs and through backdoor routes to political coffers.

There have been changes, starting with a turnover of about one-third of the bowl's 35 full-time employees. Even before Shelton arrived, the bowl adopted a new set of bylaws that included a far stricter set of checks and balances on how money is spent. There's a new "authorization matrix," which lists who can approve what expenditures at what levels and what kind of sign-offs must be acquired for purchases. Large expenditures require multiple sign-offs. The bowl now uses bowl-owned purchasing cards, instead of allowing employees to use their credit cards for expenses, expecting reimbursement, which helps the bowl get a concrete idea of expenses. Further, all employees and volunteers undergo background checks, and all employees and board members sign a code of conduct.

The old, infamous "Fiesta Bowl Frolic," which was basically a big party for college administrators, is now the "Fiesta Bowl Summit." It will include panels on important subjects, such as concussions in college football.

The Fiesta Bowl's problems were about the corrupt actions of individuals, but they also were about the bowl's culture. Both had to change.

"There were a handful of individuals alleged to have misbehaved," Shelton said. "But they were enabled by an atmosphere that was created over many, many years. Not through any evil intent but an atmosphere that wasn't cautious and reviewing or as informed as it should be."

Shelton was hired in June, but the months before he came aboard were precarious. Existential thoughts? The Fiesta Bowl, first played in 1971, was facing potential extermination. It could have been kicked out of the BCS, for one. And it could have lost its bowl licenses from the NCAA, which includes its oversight of the Insight Bowl. In the end, the BCS fined the bowl $1 million but retained the Fiesta Bowl, and the NCAA Postseason Bowl Licensing Subcommittee put the bowl on one-year probation.

Shelton said he believes the bowl game is back on firm ground, though he said it wasn't yet time for the bowl to be "sanguine."

"I think there is a sense we've done the right things, and the BCS and NCAA value what we bring to the bowls and postseason play," he said.

The bowl's mission as a charitable organization also has been reviewed. When asked how much the bowl gave to charity in past years, Shelton admitted it was "relatively low in the past."

That $1 million fine from the BCS has been paid out to charity, and the Fiesta Bowl has decided to give out another $400,000 to charitable causes. It's also adopted a more systematic fashion of giving, holding publicized general calls for charitable requests.

Of course, there's another apparent conflict of interest that Shelton must face leading up to this year's Fiesta Bowl between Stanford and Oklahoma State on Jan. 2.

Shelton is a Stanford graduate.

"I am completely neutral," he said. "I shall be dressed in neutral colors. I can't talk for my wife or kids, who are also Stanford alumni."

It's a great matchup, arguably even better than the national title game between LSU and Alabama, considering that is a rematch. But while both teams have sold out their ticket allotments, the bowl is not yet a sellout.

It's possible that in a sagging local economy, the locals won't immediately re-embrace a bowl game that let its community down.

But Shelton is hoping, after an existential crisis, the bowl finds a mythic ending.

"We could use the Fiesta Bowl's tragic events to come out even better," he said. "That's the nature of the word 'Phoenix.'"