A service for Bert Sugar will be held tomorrow, Saturday, March 31, at the First Congregational Church of Chappaqua, starting at 2:30 PM.
Bert’s old pal Jules Feiler, the press agent who is known for his inventive stunts which get pub for clients like Mike Tyson, Dennis Rodman, the Sopranos and the Friars Club, to name but a few, tells ESPN New York that he is quite certain that there will not be another like the ace raconteur. They were fast friends for the past 20 or so years, and Feiler asked his buds, like Boom Boom Mancini, and Larry Holmes, and Chuck Wepner, to get on the phone and check in with Bert the last couple months, while the author-editor was fighting cancer.
I asked Jules if Bert was resigned to his fate, because to me, it’s helpful to those left behind when they know a loved one, or friend, or someone they admire, is OK with meeting the end of the road. Jules told me that Bert was a fighter to the end, and last Friday, on the phone, Bert told Jules they’d talk Monday, about a new project. Bert died Sunday.
“Bert was old school, there will not be another like him,” Feiler told me. “People talk about him as this Damon Runyon character who knew stories about boxing. But more importantly, he was loyal in a way that is old school, that doesn’t exist today. He never did a bad thing to me. He was as loyal a friend as I’ve ever known.”
The Church is located at 210 Orchard Ridge Road. Their number is (914) 238-4411.