WBO middleweight champion Peter Quillin, who fights April 27 at Barclays Center, will help kick off a campaign called "One Million Strong" on Friday at the NASDAQ MarketSite in Times Square.
The boxer will take pictures with colorectal cancer survivors and the best photo will be posted on the NASDAQ board at the end of the day.
"Having just lost my best friend's father to a rare form of cancer a little over a week ago, it is an honor to join the fight against cancer and be able to use my boxing platform to save lives," said Quillin, a resident of Manhattan. "I'm no stranger to a good fight. Let's knock out colorectal cancer."
WHERE: Times Square, at the NASDAQ MarketSite Tower, located on 43rd Street and spanning the entire block of Broadway through 44th Street.
WHEN: Friday, March 1, from 9 a.m. to 5 p.m.
WHY: March is Colorectal Cancer Awareness Month. Inspired by the more than one million colorectal cancer survivors in the United States, Fight Colorectal Cancer has launched One Million Strong to raise awareness about the disease and create action that will lead to better prevention, diagnosis, patient care and treatments.
Activities will include:
• A ceremony and Tweet up in Times Square to celebrate the official debut of a new public service announcement, playing on NASDAQ Towers 1 and 2 from March 1-7.
• Distribution of educational information about colon health and collection of pledges to join One Million Strong on iPads; distribution of 25,000 blue-star tattoos to show support.