Behind the scenes at the Barclays Center

September, 21, 2012
9/21/12
1:44
PM ET
The Barclays Center in Brooklyn is opening next week. Here's a tour of some of the features of the Nets' new home.


The first thing you'll notice is the weathered steel and glass. To some it will look like it was unfinished, but it was designed to blend in with its surroundings.

Barclays Center exterior





Cisco wired the Barclays Center for free WiFi. More than 50 percent of the arena can be using it at the same time.

Barclays Center Wi-Fi





The bathrooms have the essential ledge where you can put your beer.

Barclays Center bathroom





Beer prices don't particularly stand out, but sizes aren't listed. Anheuser-Busch has exclusive beer sponsorship within the arena and most of the taps are Bud and Bud Light, though there will be a place to buy beer from Brooklyn Brewery.

Brooklyn Nets beer menu





Everything is sponsored, including the box office.

Barclays Box office





Players' chairs are sponsored by Calvin Klein.

Barclays players chairs Calvin Klein





The wood floor looks so cool because it has a herringbone pattern. We're told the NBA took a piece of the design before the court was built to make sure it played well on television.

Nets herringbone floor design





Suites have full-size refrigerators made by sponsor Haier, just in case you want to leave something for the next game.

Barclays suites





The Barclays center is likely the only arena where you can score a cannoli and a black and white cookie.

Nets black and white cookie





The True HD scoreboard made by Daktronics is one of the five largest arena scoreboards in the world. It is three stories tall and weighs 70,000 pounds.

Brooklyn Nets HD scoreboard





At Modell's across from the arena, tons of Brooklyn Nets gear is selling. We're told it's now the seventh-best-selling team merchandise in the league.

Nets merchandise sales

Darren Rovell | email

ESPN.com Sports Business reporter

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