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Thursday, April 24, 2014
Nets rubbing it in, regarding the Knicks?

By Mike Mazzeo

The NBA playoffs will take place only in Brooklyn this weekend.

Got that, New York Knicks fans?

The Brooklyn Nets made sure to italicize only in Brooklyn in a news release highlighting their plans for Games 3 and 4 this weekend at Barclays Center.

The team’s postseason slogan? “For Brooklyn.” As in: “One Pride. One Goal. One Dream. One Reason.”

Hmm ... Toronto Raptors GM Masai Ujiri had another slogan involving “Brooklyn” and the letter “F.”

Anyway, the Nets are encouraging fans to arrive early and bring their Brooklyn chant to the two sold-out playoff games, which will take place on Friday and Sunday nights.

“Barclays Center is the place to be this weekend and we are expecting our fans to bring their passion and their Brooklyn Chant like never before,” Nets CEO Brett Yormark said in the release. “This series is sparking a great amount of conversation on social media and throughout the borough. We are particularly excited to showcase top Brooklyn entertainment on a national stage. Our goal is to give our team an intimidating home court advantage and deliver a great playoff experience ... FOR BROOKLYN.”

Notice the capital letters.

Also according to the release: "Some of the special Playoff entertainment will include the return of the NETSational Seniors, the Nets’ beloved dance team consisting of men and women ages 63-79; Brooklyn actor Michael K. Williams, who will introduce the Nets’ starting line-up; talented entertainers from Brooklyn, who will perform the Star-Spangled Banner; the Brooklyn Nets Beats drumline; and the Brooklyn Jumbies, an Afro-Caribbean dance stilt group. The Brooklynettes and the Brooklyn Nets Kids dance teams also will be performing.

"The Nets will be providing all fans in attendance with rally towels for Game 3 and with rally towels and Playoff branded shooting sleeves for Game 4."