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Friday, September 23, 2011
Jay-Z has 'major announcements' to make

By Jared Zwerling

Last month, hip-hop mogul Jay-Z sent shock waves around the world with the release of his highly-anticipated collaboration album with Kanye West called "Watch The Throne." This coming Monday, Jay-Z will be stepping up to a different stage to create another big stir -- this time as Nets minority owner.

At 10 a.m. on the plaza at Atlantic Terminal, located at Fort Greene Place and Atlantic Avenue overlooking the upcoming Barclays Center, Jay-Z will be making "major announcements" regarding the new arena and Brooklyn's future NBA team. The event will be attended by Brooklyn Borough President Marty Markowitz, Forest City Ratner Companies Chairman and CEO Bruce Ratner and Barclays Center CEO Brett Yormark.

Perhaps Jay-Z will be informing fans that he'll be opening up his New York City 40/40 club in the Barclays Center? Or maybe speculation that the Nets will change their name upon their move to Brooklyn will become a sure thing? Could that also include an unveiling of the Nets' new jersey? Turns out, Jay-Z's advertising and branding firm, Translation, is helping position the team for their address change.

Let's get the drum roll going ...

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